Lift361 on Blog

Lift361 on Blog

Mar 8, 2020

For over two decades, cookies have been used to track online user activity and target consumers on the internet. Cookies are small snippets of code that follow users as they browse the web, collecting data about clicks and behaviors. From there, users are classified into different audience segments that advertisers can use to target and […] The post A World Without Tracking Cookies? How Retailers Can Cope In A Brave New World appeared first on Lift361.

Read more

Feb 27, 2020

It’s no secret that brick and mortar retail has been struggling. It has been estimated that 2019 brought about nearly 6,000 retail closures and over 40,000 worker layoffs. And yet, 86% of shoppers make purchases in retail stores. While e-commerce has certainly led to more competition for brick and mortar locations, most people are still […] The post Why Are Your Best Customers Not Returning? appeared first on Lift361.

Read more

Jan 29, 2020

The pressures on retail marketers are mounting with each passing year. There is a growing need to ensure that the pipeline is full of new (and typically young) customers with money to spend. However, marketers must achieve this without alienating their current (and typically older) customers. Striking this balance is challenging enough, but when you […] The post Customer Acquisition Challenges appeared first on Lift361.

Read more

Jan 8, 2020

Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy consumer data from other sources. Buying data can help retailers improve online messaging and targeting, but there is also a lot of room for failure. […] The post Six Things You Should Consider Before You Buy Data appeared first on Lift361.

Read more

Dec 29, 2019

In today’s market, consumers are more interested than ever before in purchasing from companies that give back. Retailers and brands that take this approach are seeing real results. According to Kantar’s Purpose 2020 report, brand valuation for purpose-led companies have increased 175% over the last 12 years compared to the median growth rate of 85% […] The post Social Purpose Marketing: How Giving Back Can Go A Long Way appeared first on Lift361.

Read more

Nov 29, 2019

Retailers work hard to collect and manage critical data about customers, data that allows them to develop segments for targeted marketing communication. Given all the resources that go into data collection, it should be simple and seamless to use that data for every type of marketing. In direct-to-consumer cases like email and direct mail, it […] The post Does Your Customer Data Speak Cookie? It should appeared first on Lift361.

Read more

Nov 18, 2019

Data is the rocket fuel that powers the success of a retail organization. It impacts marketing, supply chain management, resource consumption, assets and investments, customer experience, workforce management, productivity and more. There is not one area of retail that isn’t influenced by data. Arguably, customer data is the most important of all data collected and […] The post 5 Ways to Ensure Accurate Data Collection at Point-of-Sale appeared first on Lift361.

Read more

Sep 30, 2019

There is little doubt that retail success depends on the ability to make real-time, data-driven decisions. When it comes to analytics, retailers have two options. They can develop their own, internal data solutions or they can partner with a third party. Retailers that lack the deep pockets of an Amazon or Walmart, however, often struggle […] The post The Benefits of Partnering with a Data Company appeared first on Lift361.

Read more

Sep 12, 2019

When you think of “big data” you probably think of “big business” like Amazon and Google. However, every industry can benefit from big data, and the restaurant business is no exception. Major chain restaurants are getting in on the data buffet to serve up big lifts in sales. The Perils of Ignoring Customer Data But […] The post How Restaurant Chains are Leveraging Big Data to Serve Up Revenue appeared first on Lift361.

Read more

Aug 30, 2019

It seems nary a quarter goes by without news breaking of a major data security breach that exposes personal and financial customer information. Consumer frustrations surrounding these breaches – as well as questions about suspicious privacy policies and shady data usage – ultimately led to the passage of The EU’s General Data Protection Regulation (GDPR). […] The post The Importance of Customer Privacy & Security appeared first on Lift361.

Read more

How does this agency match to your business needs? Create a free account to find out

Save to favorites