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Sep 18, 2019
Blog Post Title
Blog Post Title September 18, 2019 Uncategorized 1 Comment What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help […]
Read moreApr 17, 2014
Is Search Engine Submission Necessary?
Is Search Engine Submission Necessary? April 17, 2014 Uncategorized No Comments The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, […]
Read moreApr 17, 2014
Can Any Inbound Linking Hurt My Ranking?
Can Any Inbound Linking Hurt My Ranking? April 17, 2014 Uncategorized No Comments The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is […]
Read moreApr 17, 2014
The Importance of Anchor Text in Back-links
The Importance of Anchor Text in Back-links April 17, 2014 Uncategorized No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the […]
Read moreApr 17, 2014
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
Read moreApr 17, 2014
Incorporation of Company Branding and SEO
Incorporation of Company Branding and SEO April 17, 2014 Uncategorized No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, […]
Read moreApr 17, 2014
Strategic Use of Images in Search Engine Optimization
Strategic Use of Images in Search Engine Optimization April 17, 2014 Uncategorized No Comments When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose […]
Read moreApr 17, 2014
Google now discounts all reciprocal links
Google now discounts all reciprocal links April 17, 2014 Uncategorized No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the […]
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