Mambo Media
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Oct 17, 2022
The Future of Google Analytics: The Countdown to GA4 Has Begun
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit... The post The Future of Google Analytics: The Countdown to GA4 Has Begun appeared first on Mambo Media.
Read moreAug 24, 2022
Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months. Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation. When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each... The post Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist appeared first on Mambo Media.
Read moreMar 8, 2022
OPINION: What it’s like to work under strong female leaders
March 8th is recognized across the world as International Women’s Day to honor the achievements of women, raise awareness against gender bias, and publicly commit to working towards a gender-equal world. Fifty percent of Americans say they’d prefer to work at a female-led company because they’re more purpose-driven and equitable. As a woman working at a woman-led organization, I see purpose-driven energy every day. Our agency is small, but mighty, and is led by two strong women that truly believe in investing in our people and partnering with like-minded organizations. ... The post OPINION: What it’s like to work under strong female leaders appeared first on Mambo Media.
Read moreNov 29, 2021
5 Content Marketing Trends To Watch
If you’re familiar with the digital marketing landscape, you know that it’s constantly evolving, and content is generally at the center of it all. To keep you up to date on the latest, we’ve compiled 5 content “trends” you’ll want to pay attention to throughout the rest of the year. However, we will note that all of these trends reference one familiar content truth that remains unchanged: Creating content that provides value to your specific audience will always win. With that being said, let’s take a look at the specific content tactics that seem to be engaging consumers this year. Trend #1: Write... The post 5 Content Marketing Trends To Watch appeared first on Mambo Media.
Read moreNov 24, 2021
Small Businesses We’re Supporting This Year
We are incredibly grateful to have overcome the variety of challenges many businesses faced over the past few years, although not all companies or individuals have had the same experience. Being that we’re all working remotely here at Mambo Media, we’re deeply invested in each of our communities and supporting the businesses around us – including our amazing clients. This year we wanted to highlight a few of our businesses that mean a lot to us and our communities, and maybe you’ll find something for you or your family... The post Small Businesses We’re Supporting This Year appeared first on Mambo Media.
Read moreSep 23, 2021
Google Analytics vs. Google Search Console
Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you’re tracking and how. In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including:... The post Google Analytics vs. Google Search Console appeared first on Mambo Media.
Read moreAug 27, 2021
Latest Social Media Must-Know Trends for Digital Marketers
Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies. With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order... The post Latest Social Media Must-Know Trends for Digital Marketers appeared first on Mambo Media.
Read moreJul 11, 2021
Adapting Strategies and Processes to the New Normal
Adapting Strategies and Processes to the New Normal 2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers. “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.” The ability to build or coach a team to... The post Adapting Strategies and Processes to the New Normal appeared first on Mambo Media.
Read moreJun 28, 2021
(Re)Aligning Your Target Audience
(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That‘s great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are. How to determine your target audience: Your target audience should be the individuals most likely to... The post (Re)Aligning Your Target Audience appeared first on Mambo Media.
Read moreMay 18, 2021
Eight Tips to Revive Your Marketing in 2021
Eight Tips to Revive Your Marketing in 2021 Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation. As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to... The post Eight Tips to Revive Your Marketing in 2021 appeared first on Mambo Media.
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