Mark Oliver, Inc. on Blog

Mark Oliver, Inc. on Blog

Jul 17, 2019

The Origins of Cafe Altura date back to the late 1970’s when a group of organic enthusiasts gathered in Ojai, California to live and work on a 75-acre citrus farm. Their idea was to farm the ranch organically and develop related businesses. One afternoon, a group of visitors told them a story of a farm […]

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Jun 4, 2019

Bubbies Hawaii got its start over 30 years ago making slow-churned premium ice cream in the Hawaiian Islands. After becoming one of the most popular regional ice creams, it introduced mochi ice cream: a partially flattened sweet rice dough ball wrapped around an ice cream core. Sales took off. To expand their nationwide sales, Bubbies […]

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Jan 4, 2019

Forager is a craft distillery located on California’s Central Coast. They hand-make single batch spirits using the “pure heart of the spirit”and select locally harvested fruits and grains and hand-gathered wild herbs as ingredients. The design team researched the marketplace, strategized product positioning, and proposed an abrupt departure from typical spirit label design to illuminate […]

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Mar 7, 2018

Galasso’s Bakery Strategy, Branding, Packaging Design, Production Superivison (PDF) Well bread packaging. Founded in 1968, Galasso’s Bakery began as a family-run business. Over the years, the company had grown from a single delicatessen into a full-line bakery of 110,000 square feet with 6 production lines providing baked goods to more than 3,000 wholesale customers throughout […]

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Dec 5, 2017

Assignment. The Allegretto Vineyard Resort is a modern Tuscan Renaissance palazzo built around a stone-laid courtyard and surrounded by olive trees and vineyards in the hills of Paso Robles. Our assignment was to translate the vision of Ayres Hotel Group to communicate the graceful beauty and exclusive old-world charm and luxury of the high-end resort […]

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Dec 1, 2017

“In a crowded marketplace, fitting in is a failure… Not standing out is the same as being invisible.” - Seth Godin Sarabecca is an artisan craft perfumery making natural fragrances from all-natural plant-based essential oils and fragrance essences, without synthetics, animal ingredients, or testing. Our re-design assignment was to come up with a fresh, new […]

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Apr 1, 2016

The assignment was clear: Promote Ceramide Care™, a ground-breaking new formulation for natural haircare products. Appeal to 18-33 year-old millennials shopping in Whole Foods and the natural channel. Accommodate French and English benefits copy. And create fun, vibrant, standout packaging that was different, progressive, fresh, and that would exceed industry expectations. Millennials gravitate to authenticity […]

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Oct 27, 2015

Where do brands come from? Many have a rich legacy, others are created from scratch. Armed with the ambition to sell their Greek food products in the U.S. and a desire to win over the American consumer with superior flavors and quality, we were approached by a manufacturer to position, name, brand, and design packaging […]

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Aug 17, 2015

The backyard BBQ is a fixture in almost every U.S. home. Everyone has their own way of grilling meats and veggies. Some chefs prefer gas; yet others enjoy the flavor of Mesquite. But an increasing number opt for the savory flavors of the smoker. What if you could combine the best of both—grill and smoke […]

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Dec 8, 2014

In 1860, Mohammad Zalatimo opened a pastry shop in Jerusalem, not far from the Church of the Holy Sepulchre. The shop made favorite middle-eastern sweets like Mamul, Baklava, Barazik and Greibeh. Four generations later, the Zalatimo family sought out MOI (Mark Oliver, Inc.) to prepare the brand for entry to the U.S. market. The unique […]

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