Avon, Lush and Ilia rank as the top three beauty & personal care brands in our recent Brand Intimacy Rankings. Explore the different profiles of these leaders. https://t.co/n7Zdu23fKY

Many of us are focused on self-care at the start of 2023. Beauty & personal care ranked 11th out of 19 industries in our recent Brand Intimacy Study. Fulfillment, which is about exceeding expectations, quality, and efficacy, is the top archetype. https://t.co/DZmQdenmgH

Ha-choo! Have you caught the cold or flu running rampant this season? Maybe that’s why Kleenex ranked #1 among all health & hygiene brands, providing a little relief when we need it. https://t.co/gMRJRqcYrT

Our latest article, Dimensioning the Four Forms of Intimacy, details how strong brands leverage different forms of intimacy: physical, emotional, cognitive, and experiential intimacy to build strong emotional connections. https://t.co/RkO11rD4Av

Did you know health & hygiene is the only industry in our study that has ritual as its dominant archetype? That means brands in this category are ingrained into our daily actions, becoming an important part of daily existence. https://t.co/ZLlAs9JShM