Why is health literacy important for healthcare businesses? When customers understand their options, they're able to make the personal decisions that help them stay well & thrive. Here's @MediaLogic's Allison Saliba 👇 #HealthLiteracyMont

Enrollment in #MedicareAdvantage plans is higher among beneficiaries with high health insurance literacy, reports @hpayerintel. As healthcare marketers, that begs the question: What responsibility do we have to help develop consumer #HealthLiteracy? 1/5 #HealthLiteracyMonth

.@MediaLogic surveyed 573 seniors ages 63 to 75 on their media habits, honing in on lasting & recent trends with questions about how seniors tune in to TV, how often they scan QR codes & how they make use of smart speakers. Here's what we found �

Can better #HealthLiteracy lead to improved health & satisfaction? Yes, learning the ins & outs of healthcare can save your customers money & help them make the best health decisions for them. Here's how @MediaLogic's Kate Frasier puts it. #HealthLiteracyMonth

We believe an important part of marketing is empowering & educating customers to make the best decision for themselves. In #HealthcareMarketing, that means providing the tools to choose an insurance plan that meets their needs. Here's Logician Sharon Lawless 👇 #HealthLiterac