Mediatropy Digital Agency
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Mediatropy Digital Agency
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SOCIAL MEDIA MARKETING
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Jan 17, 2023
Influencer Marketing: The Key to Success for Beauty Brands
Brands connect with audiences in the same way that social media influencers do — save for the fact that influencers present a more personable impression that doesn’t always force a marketing angle, or product promotion. Because of this natural affinity that they’re able to draw out of their audiences, it makes perfect sense that brands […] The post Influencer Marketing: The Key to Success for Beauty Brands appeared first on Mediatropy Digital Agency.
Read moreDec 29, 2022
How to Plan, Implement and Test Ad Creatives
Advertising budgets are always limited. It therefore makes perfect sense to get the most out of every dollar by spending on ads that get the best results. If you are ever in doubt about how well your ads could perform best, the only way to know for sure is to test. If you’ve been following […] The post How to Plan, Implement and Test Ad Creatives appeared first on Mediatropy Digital Agency.
Read moreDec 28, 2022
How to Boost Your ROAS with Email Marketing
Marketers often talk about getting more bang out of every dollar spent on advertising. The only way one can measure this for sure is to look at a campaign’s Return On Ad Spend or ROAS. Whether it’s expressed as a ratio or a percentage, ROAS provides an indication of how effective your ad campaigns are […] The post How to Boost Your ROAS with Email Marketing appeared first on Mediatropy Digital Agency.
Read moreDec 27, 2022
How to Create an Omni-channel Marketing Strategy for Paid Ads
Engaging with your target audience where they are most likely to be found might seem like a straightforward-enough task. However, does a straightforward strategy still apply when today’s target audiences are found on multiple platforms across the broader digital space? Omni-channel marketing makes it possible for your brand to reach them as they go platform-hopping […] The post How to Create an Omni-channel Marketing Strategy for Paid Ads appeared first on Mediatropy Digital Agency.
Read moreDec 21, 2022
How AI Deepfakes are Transforming the World of Marketing and Advertising
They’re so real, it’s almost frightening. That actor you saw doing something you never thought they would, or that politician who said something you wouldn’t have believed in a million years. Thanks to Artificial Intelligence (AI), deepfakes can pretty much make anyone say or do anything — leaving audiences to decide whether to believe what […] The post How AI Deepfakes are Transforming the World of Marketing and Advertising appeared first on Mediatropy Digital Agency.
Read moreDec 19, 2022
How Visualisation is Changing the Way We Use Data
There’s no point having all the data in the world if you are not able to use it — and this is only possible if you are able to make sense of the data you have on hand. Data visualisation, or datavis, is all about presenting data in a way that’s easier for people to […] The post How Visualisation is Changing the Way We Use Data appeared first on Mediatropy Digital Agency.
Read moreDec 16, 2022
How to Create Content that Converts
We were super pumped to be part of one of the world’s largest online advertising event, Ad World 2022. Before the year closes, we thought to share key takeaways from the conference to lend insight to your own advertising efforts within the digital space. As the first post in our Ad World series, we’ll focus […] The post How to Create Content that Converts appeared first on Mediatropy Digital Agency.
Read moreDec 15, 2022
Guochao Marketing: Is This Just the Beginning?
Guochao Marketing Defined The term ‘Guochao’, also known as ‘China Chic’ or ‘National Trend’, describes the growing consumer preference for Chinese brands, artwork, and culture. It refers to modern consumer goods that feature the infusion of Chinese traditional cultural elements as a key selling point. According to a survey of Chinese consumers, 75% appreciate products […] The post Guochao Marketing: Is This Just the Beginning? appeared first on Mediatropy Digital Agency.
Read moreDec 14, 2022
How to be Creative
Life is often described in picturesque and expressive ways — take the expression “stuck in a rut”, for instance. This turn of phrase easily conjures up a visual representation of a time when people used to travel about in carriages. Along such journeys, well-travelled routes would see carriage wheels leaving tracks in dirt roads. Day […] The post How to be Creative appeared first on Mediatropy Digital Agency.
Read moreDec 13, 2022
How to Create a SaaS SEO Strategy
What is SaaS SEO Software-as-a-Service (SaaS) businesses offer a software product delivered over the internet. They differ from other businesses because they don’t keep a physical presence and rely on cloud computing to provide their services. This means that the SaaS business doesn’t have to maintain any hardware or software infrastructure and can scale up […] The post How to Create a SaaS SEO Strategy appeared first on Mediatropy Digital Agency.
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