Miller Ad Agency: Advertising Agency Dallas | Aus | Agency Vista

Miller Ad Agency: Advertising Agency Dallas | Aus

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Miller Ad Agency: Advertising Agency Dallas | Aus

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Founded 1984 · Dallas, US  · http://www.milleradagency.com/

SOCIAL MEDIA MARKETING

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Jul 26, 2021

Brand or Product?

Just recently in a meeting with a client, we asked, “Do you want to advertise your brand or your product?” We were trying to determine how to proceed with the creative and messaging direction of our advertising work we were doing for an upcoming trade show for them. Depending on how the client answered that […] The post Brand or Product? appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Jul 12, 2021

Let the Games Begin

What is the first thought that would come to your head if someone told you that they were a professional competitive gamer? For many, they think of the recluse in their parent’s basement, or someone who is not interested in “real” competitive sports.  Well, those preconceptions are sure to be nearing the end as eSports […] The post Let the Games Begin appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Jun 21, 2021

When You’re “Right” but Still Wrong

If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way. An exhausted coach passenger was lamenting not having an eye mask. A good citizen in first class decided they weren’t using theirs, so why not give it to the coach passenger? Well, apparently, that is […] The post When You’re “Right” but Still Wrong appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Jun 1, 2021

That’s What That Is?

In recent years, the lines between traditional and digital video consumption have blurred to the point of vanishing completely. This has left advertisers seeking the best ways to reach an increasingly fragmented audience. Some see this as an either-or choice between employing the huge audiences of traditional TV or harnessing the targeting precision and tracking capabilities […] The post That’s What That Is? appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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May 17, 2021

Branding, Connecting, and Cracking Open a Cold One

For many who drink alcohol, beer and running do not sound like a good combination. However, for alcohol company AB InBev (Anheuser Busch Inbev), which owns beer labels like Budweiser, Corona, and Stella Artois, they are seizing their opportunity to connect with a perhaps-niche market of young runners who like to drink (or young drinkers […] The post Branding, Connecting, and Cracking Open a Cold One appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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May 3, 2021

Know Thyself: A Brand’s Guide

Mother’s Day is around the corner, and for many, it’s a wonderful time to celebrate the women in our lives who have been there for us through our best and worst days. However, for many others, Mother’s Day can be an unfortunate reminder of loss, disappointment, or grief that they would rather not have to […] The post Know Thyself: A Brand’s Guide appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Apr 26, 2021

Advertising Connections

This time last year, Amazon’s toilet paper search results page became the number one display in the country. TP went viral. How did this happen?  It was a more difficult and uncertain time. The price of toilet paper and stocks went in opposite directions. Stocks simply ended up where toilet paper was supposed to end. […] The post Advertising Connections appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Apr 19, 2021

The 4 P’s of Consumer Behavior Analysis

Consumer behavior analysis is the correlation between behavioral psychology and behavioral economics and their lead to the purchase or consumption of goods and services. Basically, the way we think has a direct connection with the way we shop. But why is that relevant? Well, it allows companies to integrate marketing efforts by focusing the attention […] The post The 4 P’s of Consumer Behavior Analysis appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Apr 12, 2021

Minimalism

In terms of design, there’s nothing quite like a refreshing new look for a logo that reflects the current age, while still keeping the familiarity that people love. Since the reopening of businesses and living life with a slight bit of normalcy (whatever that means), companies continue to draw from current and passing trends in […] The post Minimalism appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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Apr 5, 2021

50.8 Percent of the Population

I don’t need to lecture you, and I won’t. We know that women, despite more recent efforts (relative to all of history, are still underrepresented at the conference table, despite making up technically more than half of the population.  If you do not identify as a woman, it’s highly likely that you at least know […] The post 50.8 Percent of the Population appeared first on Miller Ad Agency | Full Service Advertising | Google Partner.

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