Motiv Design Blog
Dec 1, 2020
How Motiv helped Cholula develop a hands-free hot sauce dispenser
Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, Motiv was tasked with developing a hands-free hot sauce dispenser. With time to market a critical factor for Cholula, Motiv tapped another client, SimpleHuman and leveraged their hands-free dispensing expertise and Read the full article...
Read moreNov 2, 2020
Seeing Through the Fog: How Motiv Embraced Change and the Unknown
I don’t remember a feeling of denial—only dread. It was Monday, March 16 and we had just made the decision to have our employees work from home. In a very real way, everything was about to change. What we didn’t know at the time but have learned in the seven months since, Motiv is remarkably Read the full article...
Read moreAug 14, 2020
Motiv and Wolf Greenfield host second webinar on IP and branding featuring Revolution Cooking
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors provided a behind-the-scenes look at the process of launching a product. The program took place on June 25, 2020 and Read the full article...
Read moreApr 17, 2020
Meet Christina Licursi: Sharing some perspectives on Trademark & Copyright
Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and as always, welcome your thoughts and comments. With a joint Juris Doctorate and Masters of Public Health degree, Christina Licursi is not your typical trademark Read the full article...
Read moreMar 2, 2020
Meet Neil P. Ferraro: Providing Insights About Invention Patents
Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done with an engineering employer. This experience shapes the interactions he has with inventors every day since he knows what it’s like to be in their Read the full article...
Read moreJan 17, 2020
How Motiv helped Davio’s Introduce Its New Line of Italian Sausage
Davio’s Northern Italian Steakhouse Mechanic is a highly successful, Boston-based, national restaurant chain featuring simple, regional Italian foods. Davio’s has leveraged its culinary excellence by making some of its “locally made” products available at many fine food stores across New England. Motiv is proud to have played a role in helping bring to market its Read the full article...
Read moreOct 9, 2019
Motiv Receives IDEA 2019 Award from IDSA For Drinkworks™ Home Bar Packaging Design
Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its packaging design on behalf of Drinkworks™ Home Bar. IDEA is one of the most the most prestigious and rigorous design competitions in the world. This year, the Read the full article...
Read moreSep 12, 2019
Meet Kay Allison: On a Mission to Create Healthy Foods
Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The Energy Infuser. She’s supplied the creative genius behind many well-known campaigns, specializing in helping mature brands and companies to grow organically. Her gift has been Read the full article...
Read moreAug 18, 2019
How Motiv Helped Drinkworks Establish a New Home Beverage System
Motiv helped Drinkworks® – a joint venture between Keurig Dr Pepper and Anheuser-Busch InBev – to design the packaging eco-system for their new, disruptive home beverage system. The Drinkworks mission is to make the entire drinking experience more remarkable through innovation. They are transforming the way you buy, create, and enjoy your favorite cocktails, beer and Read the full article...
Read moreAug 18, 2019
Keurig K-Elite Is Year-Round Bestseller at Bed Bath & Beyond
The International Housewares Association (IHA) reports that the Keurig K-Elite single-serve K-Cup pod hot and cold iced coffee maker is among the “year-round bestsellers” at national retailer Bed Bath & Beyond. Motiv designed this brewer for Keurig as part of a collection that celebrates the original B50 brewer design that we created back in 2003. The Read the full article...
Read moreHow does this agency match to your business needs? Create a free account to find out