Motiv Design on Blog

Motiv Design on Blog

Aug 14, 2020

In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors provided a behind-the-scenes look at the process of launching a product. The program took place on June 25, 2020 and Read the full article...

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Apr 17, 2020

Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and as always, welcome your thoughts and comments. With a joint Juris Doctorate and Masters of Public Health degree, Christina Licursi is not your typical trademark Read the full article...

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Mar 2, 2020

Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done with an engineering employer. This experience shapes the interactions he has with inventors every day since he knows what it’s like to be in their Read the full article...

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Jan 17, 2020

Davio’s Northern Italian Steakhouse Mechanic is a highly successful, Boston-based, national restaurant chain featuring simple, regional Italian foods. Davio’s has leveraged its culinary excellence by making some of its “locally made” products available at many fine food stores across New England. Motiv is proud to have played a role in helping bring to market its Read the full article...

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Oct 9, 2019

Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its packaging design on behalf of Drinkworks™ Home Bar. IDEA is one of the most the most prestigious and rigorous design competitions in the world. This year, the Read the full article...

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Sep 12, 2019

Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The Energy Infuser. She’s supplied the creative genius behind many well-known campaigns, specializing in helping mature brands and companies to grow organically. Her gift has been Read the full article...

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Aug 18, 2019

Motiv helped Drinkworks® – a joint venture between Keurig Dr Pepper and Anheuser-Busch InBev – to design the packaging eco-system for their new, disruptive home beverage system. The Drinkworks mission is to make the entire drinking experience more remarkable through innovation. They are transforming the way you buy, create, and enjoy your favorite cocktails, beer and Read the full article...

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Aug 18, 2019

The International Housewares Association (IHA) reports that the Keurig K-Elite single-serve K-Cup pod hot and cold iced coffee maker is among the “year-round bestsellers” at national retailer Bed Bath & Beyond. Motiv designed this brewer for Keurig as part of a collection that celebrates the original B50 brewer design that we created back in 2003. The Read the full article...

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Jun 28, 2019

Motiv is proud to announce that our client, Drinkworks™ has received a 2019 AmeriStar Award in the Household Products Category from the Institute of Packaging Professionals (IoPP). IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Drinkworks Home Bar is transforming the way people Read the full article...

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Jun 13, 2019

If Esther Suen ran a publicly listed American company, her name would probably be well-known on Wall Street and Main Street, and her accomplishments as the head of a major manufacturing firm would be well-documented in the business press. Conversely…given Esther’s low-key, down-to-earth personal style…she would just as likely avoid all the publicity and simply Read the full article...

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