Jul 2, 2021
How Can Brands Celebrate Pride Month?
Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest bus”, or An Post’s 2021 “Bród” campaign! But at the same time we can’t help but cringe at other initiatives like Marks and Spencer’s […] The post How Can Brands Celebrate Pride Month? appeared first on Neworld Associates.
Read moreApr 21, 2021
Digital and Social Media Trends for 2021
As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to distinguish which changes to online behaviour are short term and which are long lasting trends that will be sticking around post […] The post Digital and Social Media Trends for 2021 appeared first on Neworld Associates.
Read moreApr 13, 2021
Social Media Blog 8: Online Privacy
Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to interpret and understand. This week we’re going to discuss online data privacy and give you the insight and vocabulary […] The post Social Media Blog 8: Online Privacy appeared first on Neworld Associates.
Read moreMar 29, 2021
Social Media Blog 7: The Power of Niche on Social Media
In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is understanding your audience- where they live online, how they behave, what problems they face and what motivates them. It’s unlikely that your […] The post Social Media Blog 7: The Power of Niche on Social Media appeared first on Neworld Associates.
Read moreMar 11, 2021
Social media Blog 6: Checking in on Brand Loyalty
Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions us, unfortunately, in stage 5 “Declining Brand Loyalty”. This might not be the ideal spot to find ourselves in, however, understanding what encouraged consumers […] The post Social media Blog 6: Checking in on Brand Loyalty appeared first on Neworld Associates.
Read moreMar 8, 2021
Social Media Blog 5: Being Authentic on Social Media
We mentioned a few weeks ago that our No. 1 piece of advice for brands marketing on social media is to be authentic. This is because the collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms and these platforms were designed for people, not brands. In order […] The post Social Media Blog 5: Being Authentic on Social Media appeared first on Neworld Associates.
Read moreFeb 18, 2021
Social Media Blog 4: Where Do Brands Live?
Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized glass elevator. Most of the shopping takes place on the basement level which is compact and oddly lit. These two floors are connected by […] The post Social Media Blog 4: Where Do Brands Live? appeared first on Neworld Associates.
Read moreFeb 11, 2021
Social Media Blog 3: How to Grow Social Media Following Organically
First things first, increasing social media followers is not a marketing objective for your brand. There are however a number of objectives which can be achieved more efficiently with a larger number of followers. For example, if you want to improve brand awareness or generate leads organically on Facebook or Instagram then a larger following […] The post Social Media Blog 3: How to Grow Social Media Following Organically appeared first on Neworld Associates.
Read moreFeb 3, 2021
Social Media Blog 2: The Cost of Social Media Marketing
In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost effective ways to reach your audience and strengthen your brand. So, how much does social media marketing cost? To understand the cost of marketing on […] The post Social Media Blog 2: The Cost of Social Media Marketing appeared first on Neworld Associates.
Read moreJan 27, 2021
Social Media Blog 1: Crashing Social Media
The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools and impressive technologies. In many cases, they forgot two essential things: Social media was designed for people, not brands. Social media marketing must be […] The post Social Media Blog 1: Crashing Social Media appeared first on Neworld Associates.
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