NSA Media on Blog

NSA Media on Blog

May 7, 2020

By The NSA Team With everything happening in the world today, if you find yourself wondering what’s next, you’re not alone. Let’s be honest, that question is hard to answer, and your outlook could change by the minute. At NSA Media, we’re not only asking ourselves what’s next, but thinking about that question for our... The post What’s Next? appeared first on NSA Media.

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Apr 8, 2020

By Zach Brundage Anyone working in the digital advertising space knows about cookies. For years they have been the foundation of audience targeting; cookies keep track of user habits and interests based on their browsing history, they help with attributing conversions to media, and are responsible for maintaining frequency caps which keep users from being... The post Cookie-Based Advertising is Becoming a Thing of the Past. What is the Future of Digital Advertising? appeared first on NSA Media.

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Mar 23, 2020

By The NSA Team Working from home full-time can have its challenges, so here are some tips from some of our full-time work-from-home experts! Create a designated workspace with everything you need nearby. If other members of your family are home with you, find a workplace where you can shut a door. You don’t always... The post WFH Tips – Staying Connected During Social Distancing appeared first on NSA Media.

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Mar 17, 2020

By Jeffrey Bayram Most are familiar with the current state of digital advertising, and the prominence of a few big names in the business. eMarketer estimates that in 2019, Google and Facebook were involved in over 60% of all digital ad spend. Meanwhile, Amazon accounted for about 7.6%. While this is in fact a huge... The post The Duopoly on the Verge of Triopoly appeared first on NSA Media.

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Feb 3, 2020

By Zach Brundage One topic plaguing digital publishers is the use of ad blocking software preventing that publisher’s revenue stream from being realized. Per eMarketer, just over 1 in 4 internet users implement some form of ad blocking when browsing the web, meaning publishers are potentially unable to monetize ad space for over 25% of... The post Ad Blocking Should be Understood not Feared appeared first on NSA Media.

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Jan 17, 2020

By The NSA Team Marketing professionals and consumers live in an ever-changing world. In the last few years alone, the number of available media mix platforms has skyrocketed. Traditional avenues like broadcast, print and OOH have been joined by addressable channels, with continued emphasis on programmatic, video, OTT, & audio along with a dozen others.... The post 2020 Media Trends appeared first on NSA Media.

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Dec 19, 2019

‘One year can change everything’. Happy Holidays & Cheers to 2020! The post Season Greetings from NSA appeared first on NSA Media.

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Dec 2, 2019

By Jeffrey Bayram 2020 is quickly approaching, and with it, another decade of digital innovation is on the horizon. During the holidays there is always buzz about how marketers will shake up the new year with innovative strategies. There’s no doubt that today’s staples will have a place in 2020, but there’s one medium that... The post Digital Audio: It’s Time to Listen In appeared first on NSA Media.

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Nov 21, 2019

We hope your Thanksgiving doesn’t turn upside down.  Happy Thanksgiving from our family to yours! The post Thanksgiving wishes from NSA appeared first on NSA Media.

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Nov 11, 2019

By Zach Brundage It seems like any time retail is in the news, another pillar of the industry shuttering its doors. It’s easy to get the idea that brick and mortar retailers are all struggling, falling to the might of Amazon and the growing wave of online Direct to Consumer brands. The media has taken... The post Retail Adaptation in the Digital Era appeared first on NSA Media.

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