Obility on Blog

Obility on Blog

Sep 8, 2020

I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I majored in economics in college. Want to hear a terrible joke about economists? The First Law of Economics: For every economist, there exists an equal and opposite economist. The […] The post Testing Reddit Ads for B2B Marketing appeared first on Obility.

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Aug 17, 2020

The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do when you have hundreds or thousands of duplicate or thin content issues? Let’s talk about efficiently addressing duplicate content errors, from bulk fixes to nitty-gritty solutions. I like to […] The post How to Efficiently Solve for Duplicate Content appeared first on Obility.

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Jul 31, 2020

☑ Recommended Solution: Don’t   As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online. Sure, we might be able to exclude employees by stringing together a list of IP addresses, or geo-fencing, or by using browser cookies, but none of these methods are […] The post How to Exclude Employees from Seeing Online Ads appeared first on Obility.

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Jul 14, 2020

A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […] The post Moz Webinar – SEO Tactics for B2B Lead Generation appeared first on Obility.

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May 29, 2020

When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs, where specific metrics can be split across many duplicate entries. Here are the top three issues that I see the most that make it difficult to see metrics for […] The post Clean Up Google Analytics URLs with Google Tag Manager appeared first on Obility.

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Apr 24, 2020

Two of the most common optimizations goals we select here at Obility is between link clicks and conversions. Something I was pondering about is which to choose. Is there a big difference if you change the optimization of an ad set? Historically, I would go case by case depending on what the ultimate goal is. […] The post Facebook Optimizations – Link Clicks vs. Conversions appeared first on Obility.

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Apr 21, 2020

As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […] The post Why You Should Invest in SEO During the Pandemic appeared first on Obility.

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Apr 20, 2020

Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website.  Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […] The post How to Use Heatmap Tools to Improve User Experience appeared first on Obility.

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Apr 16, 2020

LinkedIn has a treasure trove of company data – literally 30 million companies. As a LinkedIn advertiser, I’d love for LinkedIn to share the companies my campaigns target. When I layer industry, role, title, employee count, etc., I’d appreciate knowing exactly what companies saw and clicked on my ads. Unfortunately, LinkedIn’s demographics report only shares […] The post Unlocking LinkedIn Ads Company Data appeared first on Obility.

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Apr 1, 2020

You have spent hours shooting, editing and perfecting your video. You upload it to YouTube and the thousands of views you anticipated do not even come close. What went wrong? SEO for blogs and websites is integral in getting page views, but did you know the same is true for your video content? Video SEO […] The post How To Do SEO For YouTube appeared first on Obility.

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