Obility on Blog

Obility on Blog

May 29, 2020

When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs, where specific metrics can be split across many duplicate entries. Here are the top three issues that I see the most that make it difficult to see metrics for […] The post Clean Up Google Analytics URLs with Google Tag Manager appeared first on Obility.

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Apr 24, 2020

Two of the most common optimizations goals we select here at Obility is between link clicks and conversions. Something I was pondering about is which to choose. Is there a big difference if you change the optimization of an ad set? Historically, I would go case by case depending on what the ultimate goal is. […] The post Facebook Optimizations – Link Clicks vs. Conversions appeared first on Obility.

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Apr 21, 2020

As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […] The post Why You Should Invest in SEO During the Pandemic appeared first on Obility.

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Apr 20, 2020

Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website.  Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […] The post How to Use Heatmap Tools to Improve User Experience appeared first on Obility.

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Apr 16, 2020

LinkedIn has a treasure trove of company data – literally 30 million companies. As a LinkedIn advertiser, I’d love for LinkedIn to share the companies my campaigns target. When I layer industry, role, title, employee count, etc., I’d appreciate knowing exactly what companies saw and clicked on my ads. Unfortunately, LinkedIn’s demographics report only shares […] The post Unlocking LinkedIn Ads Company Data appeared first on Obility.

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Apr 1, 2020

You have spent hours shooting, editing and perfecting your video. You upload it to YouTube and the thousands of views you anticipated do not even come close. What went wrong? SEO for blogs and websites is integral in getting page views, but did you know the same is true for your video content? Video SEO […] The post How To Do SEO For YouTube appeared first on Obility.

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Mar 27, 2020

Many organizations encourage their employees to learn and grow – so why aren’t they all successful? Well, the reality is that a learning culture requires more effort than proud platitudes.  Learning is a riotous enterprise. There is uncertainty, risk, and failure. Learning culture does not attempt to alter this fact, instead, it encourages experimentation and […] The post Why Learning Culture is the Secret to a Successful Workplace appeared first on Obility.

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Mar 17, 2020

With COVID-19 officially characterized as a pandemic, organizations and individuals all over the world are looking for ways to help flatten the curve by practicing social distancing. For many, this has meant diving into the world of remote work, possibly for the first time. At Obility we are lucky enough to have the ability to […] The post Working From Home… In a Pandemic appeared first on Obility.

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Mar 16, 2020

With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are enforcing bans based on certain gathering sizes, businesses are encouraging their employees to work from home, events are being cancelled, and individuals are in self-quarantine to participate in “social […] The post Work Levity in the Age of COVID-19 appeared first on Obility.

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Mar 10, 2020

Everyone knows that event marketing makes up a significant amount of the marketing budget for most B2B companies, at least 21% according to a 2018 study from Bizaboo. But in recent weeks with the emergence of the Covid-19 coronavirus, 19 major events (and counting) have been canceled. While some of the cost of hosting, sponsoring, […] The post How Marketing Teams Can Shift their Budgets from Events to Digital in the time of Coronavirus appeared first on Obility.

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