Obility Blog

Obility Blog

Dec 1, 2020

B2B SEO Tips for Site Migration

Migrating to a new site can be stressful, especially for a B2B  company’s SEO team who has put an insurmountable amount of effort into building domain authority, ranking for keywords and developing great content. B2B spends weeks and even months cultivating a relationship with a customer until they are ready to buy. Disrupting […] The post B2B SEO Tips for Site Migration appeared first on Obility.

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Nov 4, 2020

Add Your Social Platform Pixels to Your Website Through Google Tag Manager

If you have yet to add your social platform tags to your website, you’ve come to the right place. Having your tags implemented on your website is one of the most important steps in tracking and measuring your advertising performance. The ability to track and measure are essential to reaching your goals, and can give […] The post Add Your Social Platform Pixels to Your Website Through Google Tag Manager appeared first on Obility.

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Oct 23, 2020

How Custom Landing Pages Boost Your Marketing Efforts

So what is a “custom landing page”? In a pay-per-click marketing context, custom landing pages are web page destinations with a specific call-to-action, that exist separately from the main website, and have fewer distractions because they typically don’t have a header or a footer menu. Custom landing pages serve a unique purpose and highlight […] The post How Custom Landing Pages Boost Your Marketing Efforts appeared first on Obility.

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Oct 12, 2020

Why Language Matters to Organizational Culture

“Remove all the references to ‘employee’ in your slides and change to ‘team member.” That was the message I received a few years ago from Obility’s founder and President, Mike Nierengarten while preparing for a quarterly all-staff meeting. It seemed like a small change and so I updated my slides without giving it much thought.  […] The post Why Language Matters to Organizational Culture appeared first on Obility.

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Oct 6, 2020

How to Conduct B2B Keyword Research

Keyword research is the foundation of your SEO strategy and should be one of the first, if not the first document you work on. In this guide, we will review the B2B keyword research process, discuss tips and tricks to make your keyword research more efficient, and review tools that will help you along […] The post How to Conduct B2B Keyword Research appeared first on Obility.

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Oct 2, 2020

How to Use SERP Features to Inform Your Content Strategy

Transforming Your Content Ideation Process Many marketers approach the Search Engine Result Page (SERP) Features from the wrong angle. Instead of asking what you can do to rank for SERP Features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that […] The post How to Use SERP Features to Inform Your Content Strategy appeared first on Obility.

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Sep 30, 2020

Meet the Paid Social Team

You know their names and email addresses from your inbox, and you chat with them during your regularly scheduled Zoom meetings. Or maybe you’ve scanned their pictures in the “About” page of our site.  But do you really know the Obility Paid Social team? Let’s find out.   Andrea Contreras Senior Paid Social Coordinator Earliest […] The post Meet the Paid Social Team appeared first on Obility.

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Sep 29, 2020

B2B Social Advertising: A Plea for Creativity

What do you typically see in your social feeds? Perhaps a friend landed a new job, someone shared a blog post about the struggle of working 100% remote, a life update with a smiley photo, news articles, a motivational quote, an invitation to a pyramid scheme that “totally is not a pyramid scheme”… and of […] The post B2B Social Advertising: A Plea for Creativity appeared first on Obility.

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Sep 8, 2020

Testing Reddit Ads for B2B Marketing

I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I majored in economics in college. Want to hear a terrible joke about economists? The First Law of Economics: For every economist, there exists an equal and opposite economist. The […] The post Testing Reddit Ads for B2B Marketing appeared first on Obility.

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Aug 17, 2020

How to Efficiently Solve for Duplicate Content

The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do when you have hundreds or thousands of duplicate or thin content issues? Let’s talk about efficiently addressing duplicate content errors, from bulk fixes to nitty-gritty solutions. I like to […] The post How to Efficiently Solve for Duplicate Content appeared first on Obility.

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