One Egg Digital on Blog

One Egg Digital on Blog

Aug 13, 2020

The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your […]

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Jun 24, 2020

This article includes affiliate links, when you purchase after clicking a link we may earn a commission Whether you’re just starting out in digital marketing or are a veteran of the online advertising space, Google Ads are certain to be part of your life. Pay-per-click (PPC) advertising is a big part of modern business, especially […]

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Mar 28, 2020

Marketing tips to help you pull through Many businesses are feeling the strain at the moment and will be in the near future.  We’ve put together several marketing ideas which we are implementing with our clients to help get them through the current economic downturn.   We’ve compiled ideas from our team across the various services […]

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Mar 5, 2020

On‐page SEO refers to the practice of ‘optimising’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site. In 2020, Google is smart enough to understand synonyms and semantically‐related keywords meaning that you no longer have to obsess about the strategic […]

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Mar 4, 2020

Landing pages are the linchpins of your sales funnel. Not only are they the driving force for generating new leads and sales, but they also have a direct impact on your Google Ads quality score. So why does this quality score matter? Well, a higher score increases the chances of your ads being displayed and […]

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Feb 29, 2020

If your website is slow to load, you’re losing out on sales and increasing the chances of your customers turning to your competitors. A one-second delay in loading time can result in: 11% reduction in page views 16% drop off in customer satisfaction 7% decrease in conversions A delay of a few seconds can have […]

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Feb 17, 2020

If you’re a local business trying to establish an online presence or looking to expand your operations and branch out to multiple locations, being visible in local search results is vital. A small business will struggle to compete with the industry giants in the main search results, but you’ve got a fighting chance to carve […]

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Feb 4, 2020

Where is the market heading this year?  Rather than recap the year that was, this year we decided to think about the year ahead.    What are the biggest opportunities for our clients in 2020. We asked our team of marketers, designers & analysts what they believe were the most likely trends & the biggest […]

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Feb 1, 2020

I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad […]

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Jan 30, 2020

Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating […]

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