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Jan 16, 2023
Foundations for green websites
Since late 2021 we’ve been exploring the concept of green websites, experimenting with ways we can make our site leaner and reduce its carbon impact. It’s been a fascinating journey, and as an agency we’ve learnt a lot about the overall carbon impact of websites and the Internet, and about the challenges of making environmentally […] The post Foundations for green websites appeared first on Organic.
Read moreJan 10, 2023
Benefits of chatbots and making them work for you
Chatbot automation is rolled out by brands to help reduce load on staff. Companies already working with chatbots are extending where they deploy the tech. Indeed, according to Gartner, by 2027, chatbots will be the primary customer service channel for around a quarter of businesses. Below, we explore how to make chatbots work for you […] The post Benefits of chatbots and making them work for you appeared first on Organic.
Read moreJan 2, 2023
How can lockdown websites optimise their D2C offering?
Digital adoption accelerated by a massive seven years during Covid, with digital-first becoming the norm across areas like shopping and banking. To ensure businesses stayed relevant and kept pace, many switched to direct-to-consumer (D2C) during lockdown. In short, it was the only way to trade when stores were closed. Some of these D2C sites were […] The post How can lockdown websites optimise their D2C offering? appeared first on Organic.
Read moreNov 18, 2022
Why your business should be using local and location-specific SEO
Have you ever used Google to search for a business’s opening times or find x y z ‘near me’? Well, on average, 82% of smartphone owners carry out ‘near me’ searches. The online shopping market is forever growing, and with continuing competition, how much difference will local and location-specific SEO make? The short answer is, […] The post Why your business should be using local and location-specific SEO appeared first on Organic.
Read moreNov 16, 2022
How can SEO help during a recession?
The UK headlines sure are a depressing read at the moment: inflation is soaring, and according to the BBC, we’re “heading into what’s expected to be the longest recession on record”. With that in mind, thoughts undoubtedly turn to protecting your business. Now, SEO may not be the first focus area that springs to mind, […] The post How can SEO help during a recession? appeared first on Organic.
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