Ovative Group
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Jan 11, 2023
Ovative Named Campus Forward Award Winner
Ovative Group has been named a Ripplematch Campus Forward Award Winner in the Mid-Size Early Career Program category. The post Ovative Named Campus Forward Award Winner appeared first on Ovative Group.
Read moreDec 22, 2022
Meta Advantage+ Shopping Campaigns are Worth the Test
Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC) during Cyber 5 with performance exceeding expectations. ASC campaigns had lower CPMs, CPCs, and increased return. The post Meta Advantage+ Shopping Campaigns are Worth the Test appeared first on Ovative Group.
Read moreDec 7, 2022
Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead
Cyber 5 saw record shoppers, but it was harder to convert. Now, the shopping season isn’t over! Read more on industry and Ovative client trends, implications, and what actions you should take to make final sales. The post Deep Discounts and Paid Search Dominated: Cyber 5 Recap and Lookahead appeared first on Ovative Group.
Read moreNov 23, 2022
Ovative’s Bonnie Gross on MPR News: Life After Layoff with Angela Davis
Bonnie Gross, EVP of Talent Services, joined MPR News on how to navigate life after layoffs. The post Ovative’s Bonnie Gross on MPR News: Life After Layoff with Angela Davis appeared first on Ovative Group.
Read moreNov 18, 2022
Time to Double Down: Updated EMR Holiday Predictions
Based on Ovative’s client EMR (Enterprise Marketing Return) data, Ovative shares our predictions for tactics we expect to be high-performing. Read this article to see where you should be doubling down as we prepare for Cyber 5 and Winter Holidays! The post Time to Double Down: Updated EMR Holiday Predictions appeared first on Ovative Group.
Read moreNov 18, 2022
Ovative Named Digiday Best Data Team Shortlist
Ovative is proud to be shortlisted as The Best Data Team by Digiday Technology Awards. The post Ovative Named Digiday Best Data Team Shortlist appeared first on Ovative Group.
Read moreNov 16, 2022
MAP Raises the Bar with New Integrated Testing Functionality
Incrementality testing is the gold standard in understanding your true marketing performance, yet measurement technologies aren’t able to rapidly incorporate results into their models. With Integrated Testing, Ovative’s newest MAP product enhancement, now you can! The post MAP Raises the Bar with New Integrated Testing Functionality appeared first on Ovative Group.
Read moreNov 11, 2022
If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out!
Brands must maximize every dollar in their media mix to win this holiday season. If you are not testing Meta Advantage+ Shopping Campaigns (ASC) before holiday, you are missing out! The post If You Are Not Testing Advantage+ Shopping (ASC), You Are Missing Out! appeared first on Ovative Group.
Read moreNov 2, 2022
Ovative Named Top Workplace for National Culture Excellence Awards
Top Workplaces recognizes Ovative Group as a top employer for Employee Appreciation and Professional Development. The post Ovative Named Top Workplace for National Culture Excellence Awards appeared first on Ovative Group.
Read moreOct 28, 2022
Ovative Named to Minneapolis / St. Paul Business Journal’s Fast 50 List
Ovative named #15 to the Minneapolis / St. Paul Business Journal’s Fast 50 list of the Twin Cities fastest-growing private companies. The post Ovative Named to Minneapolis / St. Paul Business Journal’s Fast 50 List appeared first on Ovative Group.
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