In his 20+ years of conducting account audits, @andrew_goodman has seen his share of #PaidSearch fails. His advice for 2021: "Suck less." In Part 36 of The #ScienceOfPPC, Andrew offers his advice for what NOT to do when managing #PPC accounts. Read on: https://t.co/Vtqy2Mr1Za

How useful is Google's Optimization Score, anyway? Using real-life examples, @andrew_goodman explores how #PPC marketers can use it to their advantage and explains when they can ignore it altogether in Part 34 of the #ScienceOfPPC. Read on: https://t.co/U1P0frgYxc

Malicious activity online is commonplace—and that includes so-called fraud detection software. Andrew shines a light on the murky world of click fraud and offers advice for spotting fraud in your #paidsearch campaigns in Part 32 of The #ScienceOfPPC: https://t.co/LFffAZbhrW

Still lamenting the loss of the Avg. Position metric in #GoogleAds? @andrew_goodman suggests 2 more Competitive Metrics that can help you better understand auction dynamics and optimize your #PaidSearch campaigns. Read on in Part 35 of The #ScienceOfPPC: https://t.co/ps3xgnWzPj

Many advertisers don't give Dynamic Search Ads a fair shake. In Part 33 of the Science of PPC, Andrew examines the benefits of DSAs and how marketers can use them constructively to benefit paid search campaigns. Read on: https://t.co/urfZz6Oqd6