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#SmartBidding can be helpful for some businesses, but others may balk at the loss of control. In Part 22 of The #ScienceOfPPC, @andrew_goodman explores how to make the most of your automated campaigns and how to interpret the results. Read on: https://t.co/Mh1oKmuluT #PPC
Page Zero's @andrew_goodman joined @sengineland's Barry Schwartz (@rustybrick) to discuss all things #PaidSearch, including how to compete against big brands and using campaign drafts and experiments to properly test new paid search strategies. Watch here: https://t.co/uf0ssS6wy5
Established user behaviors and seasonality patterns have been turned upside down in 2020. Page Zero founder and president @andrew_goodman examines how the COVID-19 pandemic has inspired new shopping habits and invigorated the #ecommerce economy. Read more: https://t.co/dCHNfaP2ix
Don't let Google's automated bid strategies lead you down the garden path. The #ScienceOfPPC, a 50-part blog series by Page Zero founder and president @andrew_goodman, returns with a closer look at two automated bid strategies to avoid. Read on in Part 21: https://t.co/mZfYSRHGI8
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