Page Zero Media
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Nov 3, 2022
The Recession and Advertising: Let’s Talk
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So… am I about to tell you that you might be able to make a killing in the coming months buying… advertising? Well, not exactly. But it’s important to note that company...
Read moreJul 18, 2022
Wrapped: The Science of PPC Parts 41-50
Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC continue Andrew Goodman’s investigation into all things PPC. Featuring actionable analyses of the particulars and peculiarities of Google Ads, Andrew tackles topics from bidding strategies...
Read moreDec 21, 2021
The Pandemic Pulled Some Work and Consumer Trends Forward: Here are 3 More ‘Traditions’ that May Be On the Way Out
Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”
Read moreMar 3, 2021
Wrapped: The Science of PPC Parts 31-40
Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew Goodman’s deep dive into all things PPC, featuring more actionable explorations of the concepts, quirks, and complexities that govern Google...
Read moreDec 2, 2020
Wrapped: The Science of PPC Parts 21-30
Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including campaign structure, overlooked statistical measures, ad creative and relevance, and more. Drawing on 18 years of first-hand experience and collaboration...
Read moreJun 24, 2020
2020: The Summer E-Commerce Economy that Kept on Churning?
It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and even a rebound of oil prices. Expanded money supply tends to bleed through to other asset classes, as well –...
Read moreMar 31, 2020
Wrapped: The Science of PPC Parts 11-20
Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts 11-20 of this 50-part blog series, delving into topics ranging from embracing customer feedback, the importance (or unimportance) of ad...
Read moreFeb 3, 2020
Wrapped: The Science of PPC Parts 1-10
Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman's deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers.
Read moreJan 31, 2020
Page Zero’s Andrew Goodman Talks PPC Automation at SMX West 2020 in San Jose, CA
Andrew Goodman returns to SMX West on Feb. 19, 2020, for the panel, PPC Automation: How to Push Forward, and When to Push Back. He'll also dig into attendee accounts to help with practical tips on the SEM/PPC Clinic.
Read moreJan 24, 2020
PZ Prognosticators Weigh In: Our Predictions for Tech Takeover in 2020
What a decade it’s been so far! We’ve been through everyone else’s—and our own—humdrum 2020 predictions for PPC and SEO, and…frankly, we’re yawning up a storm! PPC and SEO in 2020 are our actual jobs, and we plan to kick ass at them. Now, movin’ on… Predictions about SEO and PPC tend to miss the bigger picture—which, of course, is that Big Tech is taking over our lives and we have to figure out whether...
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