Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

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Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

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Denmark

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Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

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Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services. Founded in 2000 by Andrew Goodman.

Company growth and customer acquisition can happen even during challenging times. With rumors of a recession on the rise, @andrew_goodman delves into how economic downturns can affect digital advertising and what opportunities await in 2023: https://t.co/slHWJIIYgg #PPC

Page Zero Media

In parts 41-50 of the #ScienceOfPPC, @andrew_goodman tackles topics from bidding strategies and conversion rate optimization to strategic considerations like domain names and risk management. Catch up on the Page Zero blog: https://t.co/KFcjx4OEKg #PPC #PaidSearch #GoogleAds

In Part 50 The #ScienceOfPPC, @andrew_goodman steps up to the plate with new signs from the dugout about overcoming career ADD in #PaidSearch, how to avoid striking out, and major league advice for winning at digital marketing. Keep reading: https://t.co/BXf8srNqT2

It’s been a thrilling couple of days for the Page Zero Team at #CollisionConf in Toronto! This year’s session highlights include Web 3.0, Advertising in a Cookie-less World, and Connecting with Gen-Z, capped off with a good ole’ Page Zero dinner.

Responsive search ads will become the dominant ad format in #GoogleAds on June 30. Are you prepared for the change? Check out @webmona's expert advice on how #RSAs work &amp; get 3 of her best tips for making the most of them on @sengineland: https://t.co/yVmJZPAMoP #PaidSearch #PPC

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We&#8217;ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So&#8230; am I about to tell you that you might be able to make a killing in the coming months buying&#8230; advertising? Well, not exactly. But it&#8217;s important to note that company...

Page Zero

The Recession and Advertising: Let’s Talk

Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC continue Andrew Goodman’s investigation into all things PPC. Featuring actionable analyses of the particulars and peculiarities of Google Ads, Andrew tackles topics from bidding strategies...

Wrapped: The Science of PPC Parts 41-50

Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”

The Pandemic Pulled Some Work and Consumer Trends Forward: Here are 3 More ‘Traditions’ that May Be On the Way Out

Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew Goodman’s deep dive into all things PPC, featuring more actionable explorations of the concepts, quirks, and complexities that govern Google...

Wrapped: The Science of PPC Parts 31-40

Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including campaign structure, overlooked statistical measures, ad creative and relevance, and more. Drawing on 18 years of first-hand experience and collaboration...

Wrapped: The Science of PPC Parts 21-30

It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and even a rebound of oil prices. Expanded money supply tends to bleed through to other asset classes, as well –...

2020: The Summer E-Commerce Economy that Kept on Churning?

Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts 11-20 of this 50-part blog series, delving into topics ranging from embracing customer feedback, the importance (or unimportance) of ad...

Wrapped: The Science of PPC Parts 11-20

Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman's deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers.

Wrapped: The Science of PPC Parts 1-10

Andrew Goodman returns to SMX West on Feb. 19, 2020, for the panel, PPC Automation: How to Push Forward, and When to Push Back. He'll also dig into attendee accounts to help with practical tips on the SEM/PPC Clinic.

Page Zero’s Andrew Goodman Talks PPC Automation at SMX West 2020 in San Jose, CA

What a decade it’s been so far! We’ve been through everyone else’s—and our own—humdrum 2020 predictions for PPC and SEO, and…frankly, we’re yawning up a storm! PPC and SEO in 2020 are our actual jobs, and we plan to kick ass at them. Now, movin’ on&#8230; Predictions about SEO and PPC tend to miss the bigger picture—which, of course, is that Big Tech is taking over our lives and we have to figure out whether...

PZ Prognosticators Weigh In: Our Predictions for Tech Takeover in 2020

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Certified users have exhibited the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

Google Search Advertising Certificate

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