Phase 5 on Blog

Phase 5 on Blog

Jan 21, 2020

As a doctor, you’re swamped with patients and if you have your own office, running your practice takes lots of time out of your day. You don’t have time for other important things such as keeping up with the ever-changing healthcare industry and even learning how to grow your healthcare practice. Podcasts are great because […] The post Top 10 Medical Podcasts For Doctors appeared first on Phase 5 Analytics.

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Dec 31, 2019

Every woman will need an OB/GYN during their lifetime, whether it’s to get prenatal care or to maintain their reproductive health. There’s no question that the demand for OB doctors is high. But competition is getting fierce, especially with consolidation and practice mergers. This is why marketing for OB/GYN providers is so crucial to success. […] The post Guide to OB/GYN Marketing: How to Attract New Patients Online appeared first on Phase 5 Analytics.

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Nov 22, 2019

Today, 5% of all Google searches are health-related. While this may not seem like a huge number, it shows that people are increasingly searching the web for health information. In fact, 80% of internet users, or about 93 million Americans, have searched for a health-related topic online, which is up from 62% of internet users […] The post Today’s Top Medical Practice Marketing Strategies appeared first on Phase 5 Analytics.

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Nov 11, 2019

In today’s world, there’s an increasing number of people looking online for medical services. Since the advent of digital marketing, dental practices are leveraging ads to attract new patients. And for good reason: Businesses make an average of $2 in income for every $1 they spend in AdWords. Display advertising has proven to increase traffic to websites […] The post 7 Fantastic Dental Ads That Attract New Patients appeared first on Phase 5 Analytics.

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Oct 15, 2019

Recent studies show that 91% of B2B marketers use content marketing to attract customers and 86% of B2C marketers think content marketing is a key strategy for generating leads and building brand awareness. Given the percentage of marketers who understand the importance of content marketing, we can conclude that it’s an essential component of any […] The post 9 Avoidable Content Marketing Mistakes appeared first on Phase 5 Analytics.

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Oct 5, 2019

There are a lot of dental practices offering top-notch service right there in your community, and even if you’re one of them, it means nothing if you’re not getting new patients through the door. You have a specific audience of potential patients, and you need to speak to them directly. Random ads you’re not sure […] The post 7 Actionable Ways to Acquire New Patients for Dental Practices appeared first on Phase 5 Analytics.

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Sep 11, 2019

A thriving medical practice is one that attracts new patients. In almost every profession, word-of-mouth has always contributed to success, particularly amongst medical professionals. Today, physician marketing is all about Google. Greater than 80% of patients will look up a physician online before deciding whether or not they want to trust them with their health. […] The post Physician Marketing Strategies That Actually Work appeared first on Phase 5 Analytics.

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Aug 3, 2019

It’s no secret that patients sometimes get upset, even if you provide outstanding care. Studies suggest that a leading source of patient dissatisfaction has nothing to do with the actual care that you provide. It’s your waiting room design. There’s a good chance that your practice is underutilizing your waiting room and missing an opportunity […] The post 12 Ways to Improve Your Waiting Room Design appeared first on Phase 5 Analytics.

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Jul 17, 2019

Content marketing costs 62% less than traditional marketing and generates 3 times as many leads. That’s why so many organizations are using it to boost visibility, generate brand awareness, and attract links for SEO. But let’s face it. Creating content can be a tedious process, especially for “boring” niches. Not all industries spark interest in potential […] The post 8 Tips for Creating Awesome Content in a Boring Niche appeared first on Phase 5 Analytics.

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Jun 25, 2019

When engaging in any type of marketing or advertising for your medical practice, it’s important to consider the lifetime value of each patient. Without knowing how much each of your patients is worth, you’ll be unable to determine the ROI of your healthcare marketing initiatives. Let’s dive in. What’s the lifetime value of a patient? […] The post Considering the Lifetime Value of a Patient appeared first on Phase 5 Analytics.

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