This recent article in Politico brings to light a privacy concern to consider when giving media interviews. If you've given permission to be taped during a Q&A and you are sharing sensitive information, you may also want to ask how the writer will be transcribing the interview and where the voice file will be kept. It's not just for political conversations. If you're sharing product info in advance on embargo or discussing something proprietary, these are privacy issues to consider. Further #PR people, think about your use of these shortcuts, too. https://lnkd.in/eGmYRbhW #privacy #mediainterview #marketing #interviews #interviewtips #

This week we're thrilled to pick up a Rolling Stone and see Cask & Kettle - Hot Cocktails This year marks the first year we've really done a lot of paid placement and it's working out wonderfully with great partners and great clients! #rollingstone #PR #article #roundup #holidaygifts #marketing #caskandkettleusa Lucinda Wright

Although brand building can be a time-consuming and expensive endeavor if you don’t prioritize it the perception of your company will form without your input. Read more from in this Forbes article including a quote from our own Christine Wetzler https://bit.ly/3l0hjRU

We're glad to hear there's an official acronym to describe how we have always worked! ROWE = results-only work environment. You can read more about how businesses are adopting this approach more often: https://bit.ly/32kjppc via @CBC

We fully agree with this advice from Jason Wilson at Strategy, LLC, another expert panelist quoted in this Forbes article alongside Christine https://bit.ly/3l0hjRU A trend to consider in 2022 is, "Produce long-form content using either video, podcasting or blogging and post it in the appropriate channels. Then, break the long-form content into micro-content and distribute that micro-content throughout the appropriate channels."