Primary on Blog

Primary on Blog

Jun 24, 2020

The Times are a Changing. If you think multifamily is going to be the same after this pandemic, think again. Major tech companies say they are open to their staff working from home permanently. And employees are realizing that remote working is pretty awesome. They’re getting their lives back. And with some work-home-life calibration, this […] The post The Amenity Shift appeared first on Creative Agency Blog.

Read more

May 20, 2020

Big or Small, let’s Welcome them All! We were taking a tour at a multifamily rental development in San Francisco with a property manager in January. We stood by the property’s dog park and watched as all sizes and breeds were racing around, playing off-leash. Having toured many multifamily developments across the States over the […] The post Does Pet-friendly Drive your Multifamily Marketing Strategy? appeared first on Creative Agency Blog.

Read more

Apr 16, 2020

Digital differentiation – your make-or-break marketing investment. The vast majority of renters discover the multifamily rental they want online. They do not have the time (or often proximity) to go visit endless multifamily rental developments. Yours included. Online is where they decide what they want to see. If you do not grab them online, you’ll […] The post From Dirt to Dreams: How 3D Rendering Gives You an Edge in Multifamily Marketing appeared first on Creative Agency Blog.

Read more

Feb 27, 2020

It’s a brand-new level of competition.  The increasing appetite for luxury multifamily makes sense: it’s the smart thing to do in a hypercompetitive market where construction costs, rental demand, and rents are high. But as supply appears to be on the verge of outstripping demand, developers will be forced to raise their game. Expect things […] The post How to win in the luxury multifamily market. appeared first on Creative Agency Blog.

Read more

Jun 7, 2019

As a creative agency, we want our office to inspire our team to collaborate, innovate and hopefully elevate our expectations of what good is. And to that we’re fortunate to have a beautiful open floor plan that allows us to play within the space, design it as we wish and create engagement where we see […] The post Art, Metal, and Spirit Animals appeared first on Creative Agency Blog.

Read more

Apr 12, 2019

Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, akin to the time when snowboarding first hit the slopes of traditional downhill skiing territory. Using what resembles a lacrosse stick with a customized head, a player cradles the golf […] The post FlingGolf: A New Startup & Sport Takes Flight appeared first on Creative Agency Blog.

Read more

Apr 10, 2019

The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, sustainable solutions that address issues related to transportation, the environment, land use, and economic development. While the MVPC has been around for 60 years, they are definitely not closing in […] The post Positioning the Merrimack Valley for Growth appeared first on Creative Agency Blog.

Read more

Oct 25, 2018

A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in the 1960s, and today, at 1.7 million square feet, is the largest single-office facility in Florida. Home to the invention of their first personal computer, you could say that the […] The post Putting Boca Raton Innovation Campus on the Map appeared first on Creative Agency Blog.

Read more

Sep 11, 2018

Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since the Friends finale. Updating the clubhouse, investing in state-of-the-art amenities and finishes, and hiring an interior decorator are the obvious fixes. But, just like a tie makes the suit, the […] The post 5 Secrets to Successfully Rebranding Multifamily Communities appeared first on Creative Agency Blog.

Read more

Aug 1, 2018

PRIMARY recently designed the website of real estate client Woodmont Properties – a New Jersey-based company in business for more than half a century that develops, builds, markets and invests in a diversified portfolio. The challenge was that their web design wasn’t keeping pace with their growing business, lacked a custom design, and had a dated […] The post 5 Essential Steps for Designing a Website appeared first on Creative Agency Blog.

Read more

How does this agency match to your business needs? Create a free account to find out

Save to favorites