Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Prism Global Marketing Solutions is an inbound marketing and sales agency and HubSpot Diamond Partner.  We understand the constraints of marketing time and budgets, and find the most unique and effective solutions for our clients to achieve the greatest return on investment from their marketing, sales and customer experience strategy.

We work with you to understand not only your marketing strategy, but also your business strategy, short-term, and long-term goals. We consider ourselves an extension of your team.  At Prism Global Marketing Solutions, we work with you to find the most effective marketing strategies for your business to turn your visitors into leads, and your leads into customers and advocates.

Awards:
KNOW Phoenix 2020: Women to Know & Do Business With in Arizona
Top 10 HubSpot Consulting Company
HubSpot Impact Award: Marketing Enablement
Inspiring Women in Tech
AMA Spectrum Award: Marketing Automation
2019 Best Inbound Marketing Agency
Top 10 HubSpot Solutions Provide

Wishing you a wonderful 4th of July! 🇺�

Inbound Marketing

To reach your #revenue goals, it is essential to understand your baseline metrics to determine how much growth you need in each area of your #marketing &amp; #sales program. 📊  Here is a 4-step process to help you develop your #SMARTgoals.  https://t.co/PH7gcalRZ2 #inboundmarketin

Are you looking to optimize your social media efforts? In this case study, we share strategies to grow interactions, leads, and customers through #socialmedia which showed: 
✨ 20% increase in revenue 
✨ 692% increase in leads
✨ 78% increase in sessions
https://t.co/gQlov9mprk

We are honored to share that Elyse Flynn Meyer, Owner &amp; Founder of Prism Global Marketing Solutions, has been named Marketer of the Year by the American Marketing Association Phoenix Chapter in their annual Spectrum Awards. 👏 🏆 Learn more: https://t.co/44IhZEkeVg @amaphoen

How can you reach your audience through #emailmarketing? 💌 Here are 13 tips from email marketing professionals: https://t.co/AOCFICvzvZ #marketingemails #Inboundmarketin

Twitter

Prism Global Marketing Solutions on Twitter

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/5-hubspot-tools-to-help-you-maximize-your-lead-generation-potential" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1385195_PGMSHubSpotLeadGenBlog_v2_1200x628_060922.jpg" alt="HubSpot Lead Generation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
I was recently asked to contribute to an article on how to improve your lead generation potential with HubSpot to drive sales and marketing growth. I thought it would be helpful to share these tips since there are so many tools in HubSpot that it can often be overwhelming, especially if you're just getting started using HubSpot. HubSpot’s marketing tools are phenomenal for businesses to leverage the full breadth of digital technology while getting real-time integrated data to make better marketing decisions. While HubSpot has many ways to optimize your digital efforts, but it’s essential to understand the tools that will help you drive leads quickly since that is the goal of so many marketing and sales organizations. Here are 5 of the top tools that you need to be leveraging in HubSpot within the first 45 days to maximize the use and ROI of the technology.

Prism Global Marketing Solutions Blog

5 HubSpot Tools to Maximize Your Lead Generation Potential

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/5-tips-to-create-optimized-blog-titles-to-drive-traffic-engagement" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1382240_PGMSBookBlogTitles_v2_1200x628_060122.jpg" alt="Optimized Blog Titles" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
As a business, whether you are B2B or B2C, your blog is one of your most important digital assets. One of the most important aspects of your blog is the title. Having the right title generates the initial interest in your blog. The blog title is also the first thing search engines see when they crawl your website. In addition, the blog title is the subject line of the email you send to your database to re-engage your existing prospects. Finally, the blog title is the primary content shared when you post your blog on social media. I recommend starting with three months of blog titles, so it’s a manageable list, and you can then continue to redefine your keyword strategy every few months. Here are five primary tips to keep in mind when crafting your blog titles.

5 Tips to Create Optimized Blog Titles to Drive Traffic & Engagement

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/4-ways-inbound-marketing-sales-alignment-drives-revenue-growth" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1382489_PGMSForbesArticleAlignmentBlog_v2_1200x628_053122.jpg" alt="Marketing &amp; Sales Alignment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The goal of any marketing team is to grow revenue. Leveraging inbound marketing and sales alignment can help generate leads and increase your customer conversion rate. To do this, your sales and marketing teams must complement each other and operate like a well-oiled machine to ensure consistent messaging with prospects and customers. Sales alignment refers to the sales and marketing teams working as a unified organization to achieve the company’s revenue goals. Aligning sales and inbound marketing can shorten the sales cycle and improve conversion rates. Sales alignment with your inbound marketing efforts can maximize content utilization, drive brand awareness, increase lead generation and improve customer conversion rates. Here are four tips to achieve sales and marketing alignment.

4 Ways Inbound Marketing & Sales Alignment Drives Revenue Growth

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/how-to-perform-keyword-research-to-develop-your-blog-topic-calendar" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1372317_PGMSBookBlogKeywordResearch_v2_1200x628_051922.jpg" alt="Keyword Research" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The central focus of your inbound marketing strategy should be blogging and creating new and engaging content. It's also important to remember that your blogs are going to be one of the first pieces of content your prospects will likely find on your website. The reason is that your blog should be filled with helpful content to help your prospects get their questions answered. You also want to be sure your blogs can be found online, and that starts with developing a keyword strategy rooted in keyword research to define your blog strategy. Here are some tips to help you research keywords to help develop your blog content calendar:

How to Perform Keyword Research to Develop Your Blog Topic Calendar

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/elyse-flynn-meyer-named-marketer-of-the-year-by-the-american-marketing-association-phoenix-chapter" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1384914_PGMSSpectrumAwardsMarketerOfTheYear_Op1-2_060922.jpg" alt="Marketer of the Year" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Prism Global Marketing Solutions&nbsp;is honored to share that Elyse Flynn Meyer, Owner &amp; Founder of the agency, has been named the Marketer of the Year by the American Marketing Association Phoenix Chapter in their annual Spectrum Awards. This award is given to one individual annually who has displayed significant achievements in marketing.

Elyse Flynn Meyer Named Marketer of the Year by the American Marketing Association

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/prism-global-marketing-solutions-wins-five-american-marketing-association-2022-spectrum-awards" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1384910_PGMSSpectrumAwards2022_Op2_1200x628_060922.jpg" alt="Award-Winning Marketing Agency" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
We are honored to announce that Prism Global Marketing Solutions recently received five American Marketing Association Spectrum Awards for our work in the areas of search engine optimization, email marketing, marketing automation, and social media. 
The Spectrum Awards that Prism Global Marketing Solutions received were: 
<ul> 
 <li>Search Engine Optimization | <a href="https://offers.prismglobalmarketing.com/seo-case-study" style="color: #8a4986;">63% Increase in Website Traffic &amp; 133% Increase in New Leads from Search Engine Optimization</a></li> 
 <li>Email Marketing | <a href="https://offers.prismglobalmarketing.com/email-markering-performance-case-study" style="color: #8a4986;">2449% Increase in Opens, 2042% Increase in Clicks, and a 542% Increase in Sales Qualified Leads from Email Marketing</a></li> 
 <li>Marketing Automation | <a href="https://offers.prismglobalmarketing.com/marketing-automation-case-study-healthcare" style="color: #8a4986;">207% Increase in Email Opens &amp; 149% Increase in Email Clicks with an Integrated Approach to Marketing Automation</a></li> 
 <li>Social Media Marketing | <a href="https://offers.prismglobalmarketing.com/social-media-performance-case-study" style="color: #8a4986;">2742% Increase in Traffic &amp; 800% Increase in Sales Qualified Leads from Social Media</a></li> 
 <li>Marketer of the Year for Elyse Flynn Meyer | <a href="https://www.prismglobalmarketing.com/blog/elyse-flynn-meyer-named-marketer-of-the-year-by-the-american-marketing-association-phoenix-chapter" style="color: #8a4986;">Given to one individual per year who has displayed significant achievements in marketing</a></li> 
</ul>

Prism Global Marketing Solutions Wins Five AMA 2022 Spectrum Awards

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/3-reasons-why-blogging-is-an-essential-part-of-your-inbound-program" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1350273%20PGMS%20Book%20Blog%204%20Reasons%20Why%20Blogging%20is%20Essential_v1_1200x628_041822.jpg" alt="Blogging for Inbound Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
The central focus of your inbound marketing strategy should be blogging and creating new and engaging content. New blogs will help new visitors find your website online, give a reason for your existing contacts to revisit your website, and provide you with relevant content to share on your social media channels and in your emails. If you are a consultant, a small business, or a multinational organization, blogging should be an integral part of your inbound strategy. Here are 3 reasons why you need to add blogging to your inbound marketing program. 1. Drive Traffic to Your Website: Your website is one of the first places that prospects visit to research your business, get information on your products or services, and see how you may be able to help them. For this reason, your website needs to provide enough helpful content to deliver your message to potential prospects and customers. Your blog allows you to create relevant and engaging content that drives visitors to your website and re-engages them with additional unique content to pull prospects through the decision-making process. While your pages on your main website navigation are great for sharing your company’s story, products, services, testimonials, and more, your blog gives you a way to share helpful content. For most of my clients, their blog drives over 70% of their first-page website visits each month. This means that the blog is the first page found when someone clicks on a website. This is because blog content gets most indexed by search engines. Your blog is helpful, answers a question, and is more engaging than a standard product or service website page.

3 Reasons Why Blogging is an Essential Part of Your Inbound Program

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/4-step-process-to-develop-your-organizations-smart-goals" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1339953%20PGMS%20Book%20Blog%20SMART%20Goals%204-Part%20Process_v1_1200x628_040622.jpg" alt="Goals with Inbound Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
To reach your revenue goals, it is essential to understand your baseline marketing and sales metrics so you can determine how much growth you need in each area of your marketing and sales program. By analyzing your current marketing and sales numbers, you can also make sure your goals are realistic yet attainable. These are called SMART goals, which means Specific, Measurable, Attainable, Relevant, and Time-bound. The following 4-part process will help you set your initial goals for an inbound marketing campaign. This process aligns your bigger picture marketing objective with smaller metrics that work together to meet your overall goal.

4-Step Process to Develop Your Organization's SMART Goals

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/how-to-set-realistic-goals-with-inbound-marketing" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1335865%20PGMS%20Book%20Blog%20SMART%20Goals_v1_1200x628_032922.jpg" alt="Inbound Marketing Goals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Your inbound marketing strategy isn’t about marketing your business just for the sake of marketing. It’s far more than that. It’s about generating qualified leads for your sales team to drive revenue and customer growth. Your inbound marketing strategy needs to be continually measured against your goals to see how your inbound program is performing and how it can be improved. To make sure that your inbound marketing program is set up for success, you need to precisely identify what you want to achieve, and when you need to see those results. 
Start with setting the marketing objectives that your team wants to achieve during a certain period of time. Your marketing objectives are defined as metrics or numbers that serve as your end goal. When setting marketing goals, you should always focus on a precise metric, so the metric is objective instead of subjective. This will ensure your performance is based on that specific metric. Once you have determined the defined metrics you want to hit, you need to be specific about how you will get there by setting micro-goals that make up the larger objective.

How to Set Realistic Goals with Inbound Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.prismglobalmarketing.com/blog/prism-global-marketing-solutions-receives-2022-hubspot-impact-award-for-product-excellence" title="" class="hs-featured-image-link"> <img src="https://www.prismglobalmarketing.com/hubfs/1361797_PGMS2022ImpactAwardEmailandSocial_7_1200x628_0503222.jpg" alt="HubSpot Impact Award Winner" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
HubSpot, a world-class inbound marketing and sales software company, recently announced winners for its Q1 2022 HubSpot Impact Awards. Prism Global Marketing Solutions is thrilled to announce that we were awarded the HubSpot Impact Award for Product Excellence. This award recognizes a partner providing value to clients by leveraging their expertise in one of the hubs available on HubSpot's platform. In this instance, Prism Global Marketing Solutions worked with their client to drive increased website traffic, organic growth, lead generation, and customer acquisition using a comprehensive approach to inbound marketing.&nbsp;

Prism Global Marketing Solutions Receives 2022 HubSpot Impact Award for Product Excellence

Blog

14 Ways To Better Leverage AI To Connect With Consumers:  https://hubs.li/H0Ns0jR0 via Forbes

Prism Global Marketing Solutions

A record number of women have left the US workforce during COVID-19. A policy expert and former HR executive discuss the long-term effects of losing women in the workforce. https://hubs.li/H0PGQCG0

Honored to be featured in the latest Forbes panel: 14 Efficient Ways To Personalize Marketing Campaigns https://hubs.li/H0NGmmy0 #inboundmarketing #digitalmarketing

Forbes Council Post: 12 Methods to Accurately Measure the ROI of Your Influencer Marketing Programs: https://hubs.li/H0Nb8Nc0

If done right, email marketing has the best ROI of any digital source. And “doing it right” is not that difficult, if you follow the right steps and research-proven rules. Here are 12 tips to master the art of email copywriting.

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Prism Global Marketing Solutions on LinkedIn

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