If 2020 has taught us anything, it’s the importance of family, friends — and washing our hands. As varying regulations on social gatherings lift per state, backyard gatherings will take on a whole new meaning. They will become an escape from a pandemic that has kept loved ones apart for months.  The post Leveraging The Newly Important Grilling Season appeared first on Propac Agency.

Readers, how is everyone faring in this new normal? May is upon us and we’re closer to reuniting with family and friends in person, something we will undoubtedly never take for granted again. The post From Panic To Celebratory Buying: Is Your Supply Chain Ready? appeared first on Propac Agency.

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S The post Propac Selected by Chief Marketer as a Top 200 Brand Engagement and Activation Agency for 2019 appeared first on Propac Agency.

Rumors surrounding the death of the agency of record (AOR) model are greatly exaggerated. The post Redefining AOR: From Agency Of Record To Agency Of Reality appeared first on Propac Agency.

The Experiential industry’s first and only guide to the best agencies and partners in the business The post Propac Wins Spot on Event Marketer’s 2019 It List appeared first on Propac Agency.

Shoppers are bombarded by an ever-growing assortment of brands and messages that causes confusion and anxiety. Variety isn’t necessarily the spice of life when it comes to grocery shopping. The post Keep Up With The Changing Ways Consumers Shop For Groceries appeared first on Propac Agency.

Nobody likes to be ignored. Remember Glenn Close in “Fatal Attraction”? So why do advertisers ignore boomers to focus on the “it” demos: millennials and Gen Z? The post Baby Boomers Spend More Than Millennials — Yet Are Ignored By Advertisers appeared first on Propac Agency.

One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones. Given that they expect ready access to the web via the machines in their pockets, you might think that Gen Z is poised to turbo-charge e-commerce. The post Gen Z’s Retail Eye: They Love Brick-And-Mortar Shopping appeared first on Propac Agency.

Propac is honored to be featured in the Path to Purchase Institute‘s Who’s Who in Shopper Marketing report of agencies whose work is pushing the discipline of the industry to new heights. The post Who’s Who in Shopper Marketing Agencies 2019 appeared first on Propac Agency.

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry. The agency transitioned into traditional retail and changed its name to Promotional Packaging in 1991. When other partners left, Daigle remained and today he is the CEO and founder of the … Continue reading "Profile: Charles Daigle, CEO, Propac Agency" The post Profile: Charles Daigle, CEO, Propac Agency appeared first on Propac Agency.