Rank K.O. on Blog

Rank K.O. on Blog

Aug 3, 2017

The world of public relations and marketing is changing faster than ever before. Whenever a company makes the headlines with particularly great, or particularly terrible campaigns […] The post Examples of Great PR and Terrible PR We’ve Seen in 2017 appeared first on Rank KO.

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Aug 3, 2017

Imagine this: someone of your perfect demographic comes across an ad for your store. They’re excited about it. They explore your website and realize that you […] The post Why Location Based Marketing is So Important appeared first on Rank KO.

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Aug 3, 2017

An unhappy customer making their complaint public with a post on Facebook, a tweet, or a one-star review on google can be a company’s worst fear. […] The post How to Respond to an Unhappy Customer Online appeared first on Rank KO.

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Aug 3, 2017

With freedom of information and the importance of journalism in our country, slander is a difficult and touchy subject. Just look at the recent case of […] The post What Counts as Slander these Days? appeared first on Rank KO.

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Aug 3, 2017

Press releases are an important part of public relations. They are an official announcement about a company’s issues – whether that has to do with new […] The post How to Write a Great Press Release appeared first on Rank KO.

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Aug 3, 2017

Making your brand stand out amongst all the branding noise is more difficult than ever. How do you appeal to an audience as huge and diverse […] The post 5 Examples of Great Branding in the First Half of 2017 appeared first on Rank KO.

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Aug 3, 2017

Branding is an important subset of public relations. Branding is all about creating an “aesthetic” or “vibe” that is consistent and that followers can grow familiar […] The post Top 5 Social Media Platforms to use for Branding appeared first on Rank KO.

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Aug 3, 2017

Sharable content is the type of content you are looking to achieve if you’re engaging in online digital marketing. If your content transcends viewable to sharable, […] The post What is Shareable Content? appeared first on Rank KO.

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Aug 3, 2017

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […] The post Most Important Skills for an ORM Analyst to Have appeared first on Rank KO.

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Aug 3, 2017

Social media has played a transformative role in our culture. It has changed the way we receive news, the way we connect with our friends, the […] The post How Social Media is Changing the PR Game appeared first on Rank KO.

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