Ruckus Marketing & Design on Blog

Ruckus Marketing & Design on Blog

May 22, 2019

You may believe that marketing and design both fall under the same umbrella but whilst they are often paired together within a business, they have fundamental differences that separate them. However, that is not to say that they aren’t both as important as each other. In fact, you could harm your business if you fail […] The post How Marketing & Graphic Design Work Hand In Hand appeared first on Ruckus.

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Apr 23, 2019

If you’re selling something online, it’s almost impossible to argue against doing so on the Amazon platform. No matter what kind of product you’re selling, Amazon is likely to be your biggest potential marketplace, linking you to customers on a national level. According to the latest published stats from analytics provider GlobalData, sales on the […] The post 7 Simple Ways to Optimise Your Amazon Product Listings appeared first on Ruckus.

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Jan 28, 2019

There is no doubt that technology and social media has stolen the stage in terms of how we interact with the wider world. However, that does not mean that we have completely forgotten about the value of genuine, meaningful connections. With this in mind, it is not surprising that Pantone’s Colour Of The Year 2019 […] The post ‘Living Coral’ Announced As Pantone’s Colour Of The Year 2019 appeared first on Ruckus.

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Jun 5, 2018

Time and time again, we see basic Search Engine Optimisation (SEO) principles overlooked during the website development process. Neglecting SEO at this stage can have far-reaching consequences, which is why we’ve put together some top tips on how to avoid getting yourself stuck in this sort of rut. Missing basic principles of SEO during the […] The post 5 SEO Practices To Remember During Design & Development appeared first on Ruckus.

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May 15, 2018

The world of digital marketing is ever changing, but there is one thing that remains constant; the importance of Search Engine Optimisation (AKA. SEO). There are a number of popular search engines such as Ask Jeeves, Yahoo, and Bing, but none hold the same level of importance as Google, nor do any possess its enviable […] The post The Ruckus SEO Tutorial For Beginners appeared first on Ruckus.

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Apr 5, 2018

Carried out in order to improve a website’s organic ranking on search engines such as Google, Bing, and Yahoo, search engine optimisation (SEO) has changed a lot over the years. SEO techniques that were once acceptable are now considered cardinal sins that can have a significantly detrimental impact on a website. To distinguish between those […] The post What’s The Difference Between Black Hat & White Hat SEO? appeared first on Ruckus.

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Mar 19, 2018

‘Google AdWords’ has become something of a blanket term, with many nowadays using it to refer to all methods of Google paid advertising; but this is not actually the case. Whilst it is undoubtedly the most widely used – and the most profitable for Google – Google AdWords is in fact only one example of […] The post A Beginner’s Guide To Google Paid Per Click Advertising appeared first on Ruckus.

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Dec 22, 2017

Clearly, those clever people at Pantone have been listening to a lot of soul music this year, as earlier this month the ‘Pantone Colour Of The Year 2018’ was announced and it’s basically Prince as a colour. Colour consistency is key in branding and design, and one way to ensure this is to use a […] The post Pantone Announces ‘Ultra Violet’ As Colour Of The Year 2018 appeared first on Ruckus.

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Sep 12, 2017

Often abbreviated to AMP, accelerated mobile pages are more or less exactly what they sound like: web pages that load quickly on mobile devices. A technology developed with the support of Google, WordPress and Twitter, AMP listings began to appear on mobile search engine result pages (SERPs) as of the 23rd February 2016 and are […] The post What Are Accelerated Mobile Pages & Should You Even Care? appeared first on Ruckus.

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Aug 23, 2017

Digital marketing is the fastest growing phenomenon within the vast world of marketing, with studies showing digital marketing expenditure has increased by approximately 11% every year since 2000. The best thing about digital marketing is how adaptive it is to new trends within markets. With Google’s algorithm and keywords that receive traffic being regularly tweaked […] The post Exploring Digital Signage’s Place Within Digital Marketing appeared first on Ruckus.

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