Sage Lion Media | Agency Vista

Sage Lion Media

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Sage Lion Media

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Founded 2014 · Littleton  · https://sagelionmedia.com/

SOCIAL MEDIA MARKETING

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Jan 10, 2023

3 ways to use sweepstakes to build an engaged audience

Sweepstakes are more than just a giveaway Running an effective sweepstakes is one of the most powerful marketing tools to help you build an engaged audience for your outdoor brand. In today’s day and age, having a large audience or contact list is not enough. New privacy restraints from companies like Apple have caused major […]

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Oct 25, 2022

How to Build a Buyer Persona and Why They Matter

Even the best marketing strategies and tactics can only get you so far if you do not know who you’re marketing to. Creating a buyer persona is an integral part of marketing. Buyer personas help outdoor marketers and businesses understand the needs, desires, and habits of their customers while also predicting what triggers them to […]

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Apr 23, 2021

8 Must-Have Content Marketing Skills!

Content marketing skills are powerful, but only if done right. It’s researching what your specific audience wants to know. It’s talking to them as a friend, in your own unique way and voice. It’s keeping up with current trends, so you can create valuable content that resonates with your audience.  Follow along this blog and […]

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Apr 13, 2021

3 Unique Ways We Utilize Personalized Content with Examples

In content marketing it is getting harder than ever to grab your audience’s attention utilizing generic material. By personalizing your content, you are more likely to engage your targeted customers. In this blog, we’ll break down 5 ways we have utilized personalized content with examples. You will know if they are a man or woman, […]

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Apr 6, 2021

How We Personalize the Customer Journey and Map It

Want to drive more traffic to your site and social accounts? Put yourself in the customer’s shoes. Customers are on a journey. From the moment they first learned about you to their first purchase, every step leads to a curated path. As a digital marketer, it’s your responsibility to drive them to your desired conversion […]

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May 12, 2020

How To Leverage Video In Your Sales & Marketing Campaigns

Generating views for videos can be quite hard for any company. Some have never tried to develop a video marketing campaigns for their users at all. This is an untapped gold mine for a lot of businesses. And deserves the attention of anyone looking to generate leads on the web. Your video marketing campaign(s) should […]

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Mar 26, 2020

SEO vs. SEM: How the Outdoor Industry is Paving the Way

Depending on what you may have read, what others have told you, and your own past experiences, you may have formulated thoughts on SEO or SEM and how they can impact your bottom line. Built and managed the right way both of these avenues can lead to huge potential ROI. We have seen the greatest […]

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Mar 6, 2020

LinkedIn Ads Are Not As Expensive As You Might Think

LinkedIn ads are becoming more and more popular and setting up a campaign can be hard to understand. You may end up spending far more than you expected to try and get some kind of return on investment and be left at the end of it all with nothing to show for it. Here are […]

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Mar 4, 2020

5 Top Video Marketing Recording Devices for 2020

As we approach 2020, it is important to stay on top of changing industry trends to ensure you are staying at the forefront of video marketing content. Users love being fed fresh, high-quality content and we have put together our top 5 video recording devices coming in 2020. Portal+ from Facebook With innovative and fresh […]

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Dec 19, 2019

Do’s and Dont’s of Content Marketing in the Outdoor Industry

Much of our approach to content involves building a story for your outdoor brand. There are a few key foundational ideas in building this story which led us to produce a list of do’s and dont’s of content marketing in the outdoor industry. Have a Content Marketing Strategy A content strategy unifies your content marketing […]

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