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Digital Marketing Expert / Data Lover / Phoenix Suns Fan / ASU Alumni

RT @googlefi: We’ve got some *exciting* news. 

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Daniel Henderson

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Introduction to Feature Priority using ICE (Impact, Confidence, Ease) and GIST… by Nimay Parekh https://t.co/I42zzDzEQR

RT @Optimisey: Shout-out to @jefflouella whose Google Sheet on extracting URLs from WebArchive (https://t.co/9XEK2ilREl) just saved a frien…

Mobile Optimization! This is a really good breakdown for mobile enhancements and resources that can help out as you focus. https://t.co/iSACDYYmAr

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12 Digital Marketing Resources for Starters &#160; I wanted to share a list of digital marketing resources and tools in case others haven’t been able to stumble upon them. These resources have really helped me execute my digital marketing strategies while staying “small &#38; scrappy” with my budgets. &#160; A/B Testing &#160; Statistical Significance Calculator [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/digital-marketing-resources-for-starters/">12 Digital Marketing Resources For Starters</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

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Bing Advertising vs. Google Ads Google Ads is one of the biggest advertising platforms in the world that businesses can’t avoid. That is understandable. But why do companies avoid utilizing the other main search engine, Bing? If Search Engine Marketing is a priority for your business, you’re missing out on the whole pie if you [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/bing-ads-vs-google-adwords/">Bing Ads vs. Google Ads: 4 Reasons You Should Use Bing</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

A/B testing is a way to compare the impact/results of one variation compared to another variation, whether it be comparing copy changes, imagery, or other aspects between these variants. This method really helps you stop making guesses about what your audience wants to engage with and let’s the data tell you what they want. I’ve [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/what-is-ab-testing-digital-marketing/">What is A/B Testing in Digital Marketing?</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

&#160; To build a digital marketing machine, you will need these three foundational components; budget to grow incrementally as channels get optimized, meaningful analytics tracking on KPIs for the business and a group of channels you want to dominate. For a majority of businesses, the channels involve SEM, SEO, and Paid Social. These will be [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/building-a-digital-marketing-machine/">Building a Digital Marketing Machine</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

Google Optimize Test Setup What is Google Optimize? Optimize makes it easy for you to create A/B, multivariate, or redirect tests to change just about anything on your site or landing page and then quickly determine the impact on customer behavior. There are three types of Google Optimize Tests: A/B Test - Testing two different [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/google-optimize-test-setup/">Google Optimize Test Setup</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

Search Impression Share Metrics &#160; I’ve already stressed the importance of Search Impression Share metrics when starting an AdWords campaign on the Search Network. I want to dive deeper into this data because it can really give a great snapshot on the overall health of your AdWords account before you look at any other metric. [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/search-impression-share-metrics/">Search Impression Share Metrics</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

Beginning of a Google Ads Campaign At the beginning of a Google Ads campaign you have a lot of different settings and data populating but sometimes you are unsure of what is happening or where to focus. This makes the first 30 days of your Google Ads campaign very important to get it on the [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/beginning-of-an-adwords-campaign/">The Beginning of a Google Ads Campaign</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.

Optimizing AdWords Campaigns     User experience is one of the most important things you need to pay attention to when it comes to all things related to business and it holds true when optimizing AdWords campaigns. If you’re not making it easy for your users to perform the actions you want them to perform [&#8230;]
The post <a rel="nofollow" href="https://www.searchperfection.com/digital-marketing-blog/optimizing-adwords-campaigns/">Optimizing AdWords Campaigns: The &#8220;Straight Line of Relevancy&#8221;</a> appeared first on <a rel="nofollow" href="https://www.searchperfection.com">SearchPerfection.com</a>.