Secret Ingredient Marketing on Blog

Secret Ingredient Marketing on Blog

Aug 24, 2020

The eight emotional need states that can give your food brand a competitive advantage.

Understanding consumer needs is a foundational part of marketing and innovation. But all too often, product marketers focus on satisfying consumers’ functional wants rather their emotional needs. Building loyalty with customers is not just about giving them more taste and bigger portions, it’s about understanding and satisfying their emotional needs through food. How we eat, what we eat and how much we eat is directly related to our emotional state of mind.​Research has shown t [...]

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