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<div class="vc_row section-wrapper"><div class="container"><div class="row"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><h1 style="text-align: left" class="vc_custom_heading" >Marketing In The Age of Assistance - Same As It Ever Was</h1>
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			<p>Every day seems to bring a new way for consumers to connect with the data, products, services, and answers they need.</p>
<p>Amazon has its Alexa Echo device, Apple has Siri, Microsoft has Cortana, Google has its Google Assistant, Samsung has Bixby, and the list just keeps getting longer. The integration of these assistants into our lives seems to be reaching critical mass.</p>
<p>Amazon is now taking pre-orders for its finger-based assistive device dubbed, Echo Loop. Echo Loop is an on-the-go wearable Echo device that wraps around your finger in the form of a ring, allowing consumers to literally have Alexa wrapped around their finger.</p>
<p><img class="wp-image-12946 size-full alignnone" src="https://www.larrybailin.com/wp-content/uploads/2019/10/Echo-Devices.jpg" alt="" width="800" height="250" /></p>
<p>And in the spirit of Google Glass, Google’s 2013 optic-based connected device, Amazon is launching Echo Frames, allowing consumers to wear Alexa directly on their faces.</p>
<p>Not to be outdone in this apparent war of assistance, Google has integrated its AI-based Google Assistant into Nest cameras and practically every other smart home device they offer, making it easier for consumers to include digital assistants into their everyday lives.</p>
<p><img class="alignnone wp-image-12968 size-full" src="https://www.larrybailin.com/wp-content/uploads/2019/10/bndjq-data-voice-assistance-living-room-download-1-Edited.jpg" alt="" width="1499" height="565" /></p>
<p>In a few short years, we’ve gone from a handful of assistant devices to hundreds. Even Mercedes-Benz has launched its A-Class sedan with its own brand of vehicle assistance that promises to be the most intuitive and easy-to-use in-vehicle assistant in the industry.</p>
<p>Does any of this mean that consumers are clamoring for a microwave they can talk to? Maybe they are.</p>

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<h2 style="text-align: left" class="vc_custom_heading" >You May Ask Yourself - How Did I Get Here? </h2>
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			<p>As a marketer in this burgeoning age of assistance, the immortal words of Talking Heads lead singer David Byrne may come to mind, “How did I get here?” It shouldn’t come as a surprise to you that the answer is, the same as it ever was, same as it ever was, same as it ever was.</p>
<p>“Connective tech, devices, and processes that allow consumers to find answers, get their problems solved and tasks completed with ease and speed, has always been a cornerstone of consumer behavior and always will be, no matter the age of the user.“</p>
<p><img class="alignnone wp-image-12950 size-full" src="https://www.larrybailin.com/wp-content/uploads/2019/10/1207-Voice-and-Assistants-Boomers-Inline_1.width-1000.jpg" alt="" width="1000" height="289" /></p>
<p>It’s the same as it ever was. Consumers have always seen value in things they believe will enrich their lives. Consumers are clearly embracing technologies that allow them to connect to the things they desire, and they don’t seem to have any qualms with giving up a little privacy and a lot of cash in the process.</p>
<p>In 1504 Peter Henlein, a locksmith and clockmaker of Nuremberg, Germany, invented the world&#8217;s first pocket watch. I’m sure his new portable timepiece was met with jeers such as, “who is so important that they always need to know what time it is!”</p>
<p>Speaking of time, it’s time marketers started to realize what salespeople have always known. Consumers value their time more than their money, as it’s the one thing in their lives that can not be replenished.</p>

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<h2 style="text-align: left" class="vc_custom_heading" >Early Adopters Are Adopting Earlier</h2>
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			<p>What has changed is the speed at which we adopt new processes and ways in which we do the things we do.  One of the reasons marketers need to be hyper-aware of these new connection processes is that consumers <a href="https://www.amazon.com/gp/product/0062292986"><i>Cross the Chasm</i></a> much faster than in the past.</p>
<p><img class="alignnone wp-image-12952 size-full" src="https://www.larrybailin.com/wp-content/uploads/2019/10/Bell-Curve-Adjusted-for-Time-V2.png" alt="" width="914" height="390" /></p>
<p>Lifecycles and adoption rates are so much different today than yesterday. If we were to plot out adoption rates a decade ago versus today, it may look something like the above bell curve, showing a condensed adoption rate. The “Chasm” Geoffrey Moore wrote about in his bestselling book about adoption cycles, “Crossing the Chasm”, may not be so much a leap anymore as an exaggerated step.</p>
<p>Ever since the launch of the first iPhone, lines spanning around the block at the local Apple Store have become commonplace when a new product launches. The difference is the frequency in which new products are launching.</p>
<p>Getting your hands on the latest-and-greatest has become far more important than waiting to learn how it might change one’s life, or savings account balance.</p>

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<h2 style="text-align: left" class="vc_custom_heading" >The Speed of the Bleed</h2>
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			<p>Consumer adoption of voice technology has been faster than any product since the smartphone. Rapid adoption is not a bad thing for marketers (especially the smart ones). It’s quite the opposite. With rapid adoption, comes rapid data.</p>
<p>“Data, the undeniable lifeblood that courses through the veins of modern marketing strategies, and consumers are bleeding all over the place!” ~ @LarryBailin</p>
<p>Yes, consumers have more information, more choices and less patience, but we know more about them and their needs than ever before! We know what questions they are asking and when and where they are asking them. We know more about their behaviors than ever before, which means we no longer have to chance consumer intent &#8211; we can predict it. I’d even argue that this complete connectivity creates a better consumer, one that is ready to buy when they engage with a brand.</p>

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<h2 style="text-align: left" class="vc_custom_heading" >What's a Marketer to Do? - Do This. </h2>
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			<p>Here are a couple of things you can do right now that will help you market better in the age of assistance.</p>
<ol>
<li>Digital assistants pull data from search engines such as Bing and Google, which means it’s probably time to tune-up your SEO game. Since search queries on assisted devices are question-based, start to develop a matrix of questions your potential customer may ask when researching your offerings. Develop a matrix of questions and answers for your website. Don’t create a sanitized FAQ page with ridiculous questions no one would ever ask. This needs to be meaningful and helpful, or it’s useless. Keep in mind, consumers search for the problem, not the solution. So develop your list and content based on the problems people have when they need your services.</li>
<li>Become a user of these devices. Buy a few, play with them, see what they can do and more importantly, if and how any of your competitors may be using them. Using these devices will undoubtedly get the marketing juices flowing. Google has a <a href="https://developers.google.com/assistant">robust website </a>filled with ways to integrate and extend your offerings using the Google assistant, from the simple to the complex. Amazon has a similar<a href="https://developer.amazon.com/en-US/alexa"> developer website </a>with creative ways to integrate your offerings with Alexa Echo devices.</li>
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<h2 style="text-align: left" class="vc_custom_heading" >"The investor of today does not profit from yesterday's growth." ~ Warren Buffett</h2>
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			<p>The future is about tomorrow, not yesterday. Marketers need to forever be forward-leaning. Sure it&#8217;s a pain to keep up with all the changes, devices, and comings and goings of a digital world, but that’s the game, and if you’re going to suit up, be prepared to play.</p>
<p>Try and see the opportunity in each innovation. Look for the data points produced that may align with the desired outcome you seek. If there is no valuable data to be had, move on to the next thing.</p>
<p>The minute marketers start complaining about innovation and change is the moment they’ve lost. So in the words of the immortal Fleetwood Mac,</p>
<p><b>“Don’t Stop Thinking About Tomorrow.” </b></p>

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Single Throw CEO Larry Bailin discusses his number one way to maximize your digital marketing budget in a recent article featured in CEO Blog Nation.

Single Throw Marketing Awarded Google Tier One Partner Status New Jersey-based Digital Marketing Agency, Single Throw Marketing has been awarded Tier One Google Premier Partner status as one of the fastest growing Google Partner agencies in the Nation. Single Throw has been a Google Partner since 2010 when it was previously referred to as Google  Advertising [&#8230;]

Single Throw Marketing CEO Larry Bailin was recently interviewed in Business.com about effective digital marketing for businesses.

Experiencing information overload? Try prioritizing your emails and keeping your social media feeds clean! These are just a few of the solutions proposed by Single Throw CEO Larry Bailin.

<div class="vc_row section-wrapper"><div class="container"><div class="row"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><h2 style="text-align: left" class="vc_custom_heading" >INTRODUCTION</h2>
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			<h1> Google Marketers Almanac </h1>
<p>In 1985, conceptualizing a future 30 years in advance seemed almost fantastical. But futuristic advances, such as cars fueled by garbage and hoverboards aside, some things, past, present or future, stay the same — like businesses always needing new customers. <span id="more-6006"></span></p>
<p>Like Biff serendipitously getting his hands on a future sports almanac, what if your business got hold of unknown formulas for creating astonishing business growth in 2015 and beyond?</p>

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			<p style="text-align: center;"><em><strong>&#8220;The information in here is worth millions, and I&#8217;m giving it to you.&#8221; ~ Old Biff Tannen</strong></em></p>

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			<p>Just imagine the potential. In your possession would be the yet-to-be-told blueprint for winning new business, while your competitors all struggle with time-honored, but underwhelming traditions.</p>

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					<h2>Download Free Case Study</h2>									</header>
				<p>Download Single Throw&#8217;s complete Marketing Almanac and learn how to take control of your business&#8217;s future!</p>
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April 21st - the day Google warned you about. Well, that day came and went and now non-mobile-friendly websites are suffering a dramatic fall in search ranking...

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			<p>Google aims to please searchers by providing them with a simple and quick searching experience. When searchers are happy with their experience, they will continue to use Google each time they need information. You may not know it, but business owners and Google share the same goal: make customers happy so they continue to use your services. <span id="more-6025"></span></p>

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			<p>As searchers continue to depend upon their mobile devices to search, Google has adjusted accordingly by valuing websites that adapt to mobile devices over those that do not. In fact, 50% of all queries on Google are now conducted on mobile devices. That’s why on April 21st, Google will use a website’s<em><strong> “mobile-friendliness”</strong></em> as a website ranking factor. A website that is inconvenient for a searcher to use will be penalized.</p>

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			<p>So while you may have enjoyed search positions that display your business at the top of Google, that success could be significantly impacted after April 21<sup>st</sup>. To find out if your website is mobile friendly, use <a href="https://www.google.com/webmasters/tools/mobile-friendly/" target="_blank" rel="noopener">Google’s Mobile-Friendly Test</a>. Simply enter your website’s address (URL) and click the Analyze button. It will tell you if you need to make changes to improve the mobile-friendliness of your website.</p>
<p>If your website isn’t mobile-friendly, but has been successfully rising to the top of Google, you need to make the necessary improvements to ensure you continue to enjoy search success.</p>

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			<h1>6 Local Search Myths You Can’t Afford To Believe</h1>
<p>85% of small businesses say they value local website traffic, yet only half update their information in internet business directories. Of these businesses, only 50% know their listings are inaccurate and 70% say they don’t have the time to keep their information updated<span id="more-6037"></span>&#8211; (<a href="http://www.entrepreneur.com/article/238775" target="_blank" rel="noopener">Entrepreneur</a>).</p>

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			<p>With so many businesses unaware of the problem, and just as many unable to fix it, myths about local search optimization are many.</p>

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			<p>So, if you’re looking for new business—and who isn’t—take a look at six local search myths it’s time to debunk.</p>
<ol>
<li><strong>Local information is not used that frequently by searchers.<br />
</strong><em>False.</em> Four out of five searchers are using Google to find local business information.</li>
<li><strong>Local search is only useful for users who need directions to the business.<br />
</strong><em>False.</em> While customers that already know who you are can find you on Google, that’s not where local information stops being valuable. What’s just as important, is that when you appear among local businesses, you have the opportunity to stand in front of the searchers—new customers—looking for a business like yours.</li>
<li><strong>Local search does not help your site’s ranking or authority in Google.</strong><br />
<em>False.</em> Google knows searchers prefer local information, which is why it places local business results directly under paid ads. That means if you’re a local business, you’re important to Google.</li>
<li><strong>As long as you’re doing search engine optimization, you don’t need a local strategy.</strong><br />
<em>False</em><i>. </i>Having an SEO strategy is necessary in order to show up in search results for the products or services you provide. But with a local strategy, you’re able to target the searchers who are in proximity to your location, ready to make a purchase. In fact, nearly 70% of local searches will result in business. (<a href="http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660" target="_blank" rel="noopener">Search Engine Land</a>)</li>
<li><strong>It is not necessary to have your website and company submitted to local business directories.</strong><br />
<em>False</em><i>. </i>Online directories, such as Yellowpages, Yelp and MerchantCircle, display your business information every day for searchers and they get their information from other directories. If you don’t diligently maintain your local information, your business will transmit inconsistent signals. Don’t let your customer choose your competitor simply because their local information is less confusing.</li>
<li><strong>It is not as important to maintain accurate local information, as it is to maintain your website.</strong><br />
<em>False.</em> Sure, a website is necessary for converting customers, but how do you plan to drive users to your site? Appearing among local businesses is the first opportunity for a searcher to consider you an option. Therefore, your website shouldn’t take preference over anything else.</li>
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			<p>Getting local search engine optimization right is not as simple as ensuring your website’s local information is accurate. The internet is comprised of millions of websites, a good portion of which mention your business. Making sure every mention of your business is consistent with the next can be a daunting proposition. Start by making sure you’re not falling prey to these fundamental myths and you’ll be in better shape than most.</p>
<p>How do you ensure you’re transmitting accurate local information to directories and search engines? Have you fell victim to another myth not mentioned here. If so, share your experience.</p>

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