Jan 9, 2023
Make social media work for you in 2023
Social media has officially been named the top marketing channel of 2022 with a 44% share of brand investment – and this is only expected to grow as more brands look to build a marketing strategy that delivers results without a significant spend, particularly when times are tough. Although 28% of small business owners expect revenues […] The post Make social media work for you in 2023 appeared first on Sketch Corp..
Read moreSep 29, 2022
Brand archetypes: the timeless guide to understanding and marketing to your ideal customers
Dating back to the mid 20th century, psychologist Carl Jung’s archetype theory remains an ever-reliable branding and marketing guide. Whether you’re carving out an audience niche for the first time or looking to realign with your ideal customers, there are plenty of reasons to factor Jung’s archetypes into your marketing strategy. Having access to a […] The post Brand archetypes: the timeless guide to understanding and marketing to your ideal customers appeared first on Sketch Corp..
Read moreAug 16, 2022
Need graphic design? Let’s explore your options
Few business owners can deny that high-quality graphic design will enhance any brand’s digital presence. As the competition for online attention and conversion intensifies, we’ve observed that more and more businesses are building professional graphic design into their marketing budgets as standard – as opposed to it being just a ‘nice to have’. Showcasing consistent […] The post Need graphic design? Let’s explore your options appeared first on Sketch Corp..
Read moreMay 9, 2022
A capability statement for today’s potential client
In business, you only have a short window to make an impression – and your capability statement is an excellent opportunity to ensure it’s a favourable one. A well-designed, thoughtfully written overview of your business, your experience and how you solve problems for potential clients can give you a competitive advantage. When the following inclusions and […] The post A capability statement for today’s potential client appeared first on Sketch Corp..
Read moreDec 13, 2021
Safe, secure and social: how to protect your business social media accounts
In 2021, maintaining a social media presence is much more than something to do in your spare time – it’s a must for businesses in every industry. In fact, if your business is lacking a social “footprint”, you could end up buried in a pile of yesterday’s hashtags. This said, social accounts can also be incredibly […] The post Safe, secure and social: how to protect your business social media accounts appeared first on Sketch Corp..
Read moreNov 23, 2021
Social media influencers – do they play a role in your marketing strategy?
For every type of organisation, a strong social media presence is now a non-negotiable rather than a ‘nice to have’. The upshot of this is that it’s becoming more difficult to cut through the noise and raise brand awareness. Those businesses who do social media well tend to understand three things better than others: 1. […] The post Social media influencers – do they play a role in your marketing strategy? appeared first on Sketch Corp..
Read moreAug 5, 2021
The war on talent: how to win the battle and attract quality candidates
Have you heard there’s a war on talent in workplaces across Australia? Perhaps you’re already well aware – or have been battling on the frontline yourself. It feels like every business you speak to these days tells you they can’t find the staff they need – and that’s in pretty much every industry. Anecdotally at […] The post The war on talent: how to win the battle and attract quality candidates appeared first on Sketch Corp..
Read moreJun 3, 2021
How to write the perfect blog brief (clue: we’ve made you a template)
These days, content marketing sits at the centre of many businesses’ marketing strategies, and what could be an easier way of positioning yourself as a thought leader – and giving your audience insightful content – than with a blog or ten. But if you’re one of the many business owners who doesn’t have a paid […] The post How to write the perfect blog brief (clue: we’ve made you a template) appeared first on Sketch Corp..
Read moreMay 10, 2021
Google reviews – to pay or not to pay? (Hint – don’t pay.)
So we’ve told you before about Google reviews – that they’re now pretty much essential for all businesses who have a Google My Business account (ie, most businesses with a website), as they provide credibility, local SEO and all-important ranking. But how do you go about getting them? With some companies going down the murky […] The post Google reviews – to pay or not to pay? (Hint – don’t pay.) appeared first on Sketch Corp..
Read moreApr 27, 2021
Why professional copywriting pays off
Think you’re a pretty deft wordsmith? You might have the gift of the gab and the ability to fire off a killer email, but that doesn’t always mean you’re the right person to write your own marketing copy. The same goes for pitching to potential clients in person versus actually sitting down and hammering out […] The post Why professional copywriting pays off appeared first on Sketch Corp..
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