3 KEY PILLARS OF PAID MARKETING! With paid marketing, your goal is to get results and spend as little as possible. To get it right, there are 3 key pillars of paid marketing you need to pay attention to: 📌Target audience are the people that you want to reach. Different platforms have different ways of targeting people. For example, on Google you target based on search. And on Facebook you target based on a person's interest. But regardless of the platform, go where your audience spends time. 📌Creative is all about what your ad actually looks like. It can be text, images, and even video. 📌Budget is how much you want to spend. You don’t have to spend a lot of money to launch your ads. Facebook is a great platform for learning. For as little as $5/day you can run ad tests. When you start running ads, follow these simple rules: Run some low-cost ads for at least 2 weeks to give the ad platform the opportunity to optimize. Take note of click-through rate and purchases. This will give you a sense of whether an ad is worth keeping, investing more in, or scaling. Read the signals. After you and the platform learn how to optimize targeting for your audience, this 2 week experimentation phase can be as quick as a 3-day experiment Hope that helps!

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3 KEY PILLARS OF PAID MARKETING! With paid marketing, your goal is to get results and spend as little as possible. To get it right, there are 3 key pillars of paid marketing you need to pay attention to: 📌Target audience are the people that you want to reach. Different platforms have different ways of targeting people. For example, on Google you target based on search. And on Facebook you target based on a person's interest. But regardless of the platform, go where your audience spends time. 📌Creative is all about what your ad actually looks like. It can be text, images, and even video. 📌Budget is how much you want to spend. You don’t have to spend a lot of money to launch your ads. Facebook is a great platform for learning. For as little as $5/day you can run ad tests. When you start running ads, follow these simple rules: Run some low-cost ads for at least 2 weeks to give the ad platform the opportunity to optimize. Take note of click-through rate and purchases. This will give you a sense of whether an ad is worth keeping, investing more in, or scaling. Read the signals. After you and the platform learn how to optimize targeting for your audience, this 2 week experimentation phase can be as quick as a 3-day experiment Hope that helps!

"ᶜʳᵉᵃᵗᵉ ᵃ ᵐᵃʳᵏᵉᵗⁱⁿᵍ ᶜʰᵃⁿⁿᵉˡ ᵒʳ ᵃ ᶠᵘⁿⁿᵉˡ ᵗʰᵃᵗ ᶜᵒᵐᵐᵘⁿⁱᶜᵃᵗᵉˢ ʸᵒᵘʳ ᵇᵘˢⁱⁿᵉˢˢ ᵛᵃˡᵘᵉ ᵇʸ ˢᵒ ᵈᵒⁱⁿᵍ ʸᵒᵘ ʷⁱˡˡ ᵍᵉᵗ ᵗʰᵉ ᵐᵒⁿᵉʸ ᶜᵒⁿᵛᵉʳˢᵃᵗⁱᵒⁿ ᵐᵒʳᵉ ᵉᵃˢⁱˡʸ." Hi there! I'm Isaac Bassey with Smartwave Digital What Constitutes a Marketing Channel? A marketing channel is simply any medium, method, or platform that’s used to market a product or service to prospects or consumers. The primary goal is to turn over ownership of the product or service from production to consumption. Channels like this could include: Social media channels ( Instagram, Facebook, LinkedIn, Twitter), Print marketing channels( Ads, magazines, brochures, etc), Email marketing channels, Websites, Referral channels (directories, websites that reference your page/company), SEO, Pay-per-click (PPC) marketing, and the lists continue. Hence, I ask, Which one should you use for your business? Fortunately, you don’t need to pay attention to every channel possible. In fact, trying to do so will almost certainly result in failure. It’s better to master a few, than to spread yourself too thin. These recommendations should not be considered firm requirements for marketing success. However, these channels are generally regarded as the most effective, for the most companies; 1.Website / blog 2. Search Engine Optimization 3. Email Marketing 4. Organic Social Media Marketing 5. Video/ YouTube Pay-Pay-Click (PPC) Marketing Thank you for being on my channel 😆 Which platform/channel are you using to communicate your business value?? #digitalmarketingexpert #socialmediamanager