SmartyAds | Agency Vista

SmartyAds

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SmartyAds

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London, GB  · https://smartyads.com/

SOCIAL MEDIA MARKETING

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Jan 12, 2023

CES 2023: Top Trends Proving the Ground for Technological Breakthroughs in the Future

One of the most influential events on the tech scene, CES 2023, was a very crowdy place this year. Over 323 “Fortune Global 500” companies and 85 “Interbrand 100” companies in 41 different technology categories were among attendees here. More so, 3200 exhibiting companies from 174 countries showcased...

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Jan 12, 2023

White-Label SSP+ADX 2.2.3: Meet Scheduled Reports and New Logic Search in Request & Response Sample Logger Tool

A few months ago, we presented a large package of updates to White Label SSP+Ad Exchange 2.2. But not a day passes without us trying to improve or implement something. It's important for us that the White-Label SSP platform not only runs smoothly but also meets all the...

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Jan 11, 2023

Broad vs. Narrow Targeting: Attracting the Right Audience with DSP

What's best — a broad marketing strategy or narrow marketing? With the advent of programmatic advertising, many marketers and media buyers resolved the major advertising issue — serving irrelevant impressions to the wrong audience. Thanks to the built-in targeting in programmatic platforms, an average marketer gets the chance to target...

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Dec 30, 2022

New Year’s Tips From SmartyAds: How to Make Advertising Work Better in 2023

The year 2022 is coming to an end. For many, it was difficult and full of hard decisions, but even in the most demanding times, there is room for development and creativity. Even in the most challenging years, there are reasons for joy and gratitude. Therefore, we want to say...

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Dec 29, 2022

Smartyads and Jam Partner Up to Let Creativity and Technology Fuel Digital Ad Campaigns

Today is a big day for SmartyAds. For the first time, we are striking a remarkable collaboration that integrates creativity with innovative advertising technologies. SmartyAds has just partnered up with a global creative production agency Jam, that delivers digital & traditional content, creative localization, and adaptation of advertising....

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Dec 28, 2022

Financial Advertising: Where to Put Your Marketing Efforts

The financial services industry will always be relevant, so financial advertising remains an essential part of the work for financial institutions and corporations. As digital technology advances, it's not too difficult to stay in the loop, especially if you use programmatic and the opportunities it presents. The following chart shows...

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Dec 22, 2022

Video DSP: How To Use It?

The primary purpose of advertising is to catch the customer's attention and convey the ad message. In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye. The secret of successful video advertising is in psychophysiology....

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Dec 21, 2022

SmartyAds Partners with PubMatic to Streamline Access to Premium Demand

Today, SmartyAds announced a new partnership with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, that enables publishers to instantly connect to high-quality premium demand directly from the PubMatic platform. The partnership also enables PubMatic’s media-buying clients to increase reach by providing access...

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Dec 20, 2022

In-Banner Video Advertising: a New User Experience

Nowadays, digital video advertising is still booming. In 2022, marketing stats show that 86% of marketers use video as an effective marketing tool. Sure, motion and visuals help people relax after a busy day while they learn more about their favorite brands. You may hear about the success...

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Dec 8, 2022

Programmatic Video Advertising Explained: What Is It and How Does It Work

Programmatic advertising has become a necessity for any brand that wants to grow. It can take many forms, be broadcasted on different platforms, and target different audiences. Today, 75% of all advertising in the digital ad space is programmatic. And 54% of consumers want to see...

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