Social Fulcrum | A Target Data Company on Blog

Social Fulcrum | A Target Data Company on Blog

Jun 10, 2020

As the nation faces a difficult moment together, our thoughts are with those seeking to better society through peaceful demonstrations. Recent disruption and social unrest has affected every industry, including ours, and we hope that all of you are healthy and well. With the recent events, we have seen an increase of Facebook usage but […] The post CPMs dropped 10-20% due to the recent protests, as civil unrest grows – our Strategic Recommendations on Facebook During Uncertain Times (Week 12) appeared first on Social Fulcrum.

Read more

May 21, 2020

We are continuing to monitor Facebook Advertising during this challenging time and have seen some interesting new trends emerging. It’s time for our seventh edition of “Latest Pricing Trends and Strategic Recommendations on Facebook During the COVID-19” Executive Summary (Full Details Below) Customers are enjoying more alternatives to online shopping. You can see in our […] The post Conversion rates have dropped 25% in the past 3 weeks! – Our Strategic Facebook Recommendations! (Week 9) appeared first on Social Fulcrum.

Read more

May 15, 2020

What is Server-Side API? Facebook explains server-side API as:  “The server-side API is one of our Facebook Business Tools that lets you share key web and offline events, or customer actions, directly from your servers to ours. The server-side API works with your Facebook pixel to help improve the performance and measurement of your Facebook […] The post Server to Server Integration in a World Where We are Losing Cookies appeared first on Social Fulcrum.

Read more

May 8, 2020

Facebook has made enormous strides over the past few years in making Ads Manager accessible to millions of advertisers of all sizes across the globe. But for those brands looking to take their advertising to the next level and see a significant business impact from Facebook, optimal account setup and campaign structure can be more […] The post 6 Common Facebook Account Management Mistakes and How to Fix Them appeared first on Social Fulcrum.

Read more

May 4, 2020

If you’re anything like us at Social Fulcrum, you’re already breaking down and analyzing your Facebook campaigns by every possible data point (day, gender, DMA, placement, device etc.) examining trends and searching for opportunities to enhance performance. If so, maybe you’ve noticed something strange with your cost and spend data by location…or maybe you haven’t […] The post Facebook’s Geo-Allocation System Is Broken, Here’s How You Can Fix It appeared first on Social Fulcrum.

Read more

May 1, 2020

The new reality of marketing under COVID-19 has entered week seven. It’s time for our seventh edition of “Latest Pricing Trends and Strategic Recommendations on Facebook During  COVID-19” Executive Summary (Full Details Below) This week we are seeing that Facebook and users are getting accustomed to the current advertising trends, with many of the metrics […] The post Cost per Purchase up 20%, as low conversion combines with higher CPM’s – Our Strategic Facebook Recommendations! (Week 7) appeared first on Social Fulcrum.

Read more

Apr 24, 2020

What is retargeting? Retargeting allows you to remind your customers of the products or services they were looking at on your site after they leave without making a purchase. Retargeting enables you to show these visitors relevant ads on Facebook, Instagram, display, search or in app etc.  Most marketers use retargeting to continuously connect with […] The post Most Advertisers Struggle with Retargeting, whether they know it or not appeared first on Social Fulcrum.

Read more

Apr 20, 2020

The new reality of marketing under COVID-19 has entered week six. It’s time for our sixth edition of “Latest Pricing Trends and Strategic Recommendations on Facebook During the COVID-19” Executive Summary (Full Details Below) We are seeing a slow and partial return to “Business pre Covid” over the past few weeks.  CPM’s are gently creeping […] The post Latest Pricing Trends and Strategic Recommendations on Facebook During the COVID-19 – ‘What’s Going On Out There (Week 6)?!’ appeared first on Social Fulcrum.

Read more

Apr 17, 2020

[Virtual] Expert Q&A: Retaining Clients during Economic UncertaintyThursday, April 23rd, 2:30pm ET About this Event Times are rapidly changing, and businesses are being affected by the economic downturn. CallRail is bringing together hand-selected digital agency leaders and experts to help guide you through the world’s current state. These experts will teach you how to retain (and even […] The post Live Webinar with Q&A: Retaining Clients during Economic Uncertainty appeared first on Social Fulcrum.

Read more

Apr 14, 2020

The new reality of marketing under COVID-19 has entered week five. It’s time for our fifth edition of “What’s Going On Out There?” Executive Summary (Full Details Below) Last week, we saw an increase in many metrics. Overall, we are seeing that CPMs, CPCs, and CTRs have risen, yet onsite conversion has gone flat. This […] The post What’s Going On Out There (Week 5)?! appeared first on Social Fulcrum.

Read more

How does this agency match to your business needs? Create a free account to find out

Save to favorites