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SOCIAL MEDIA MARKETING
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Jan 11, 2023
2023 Email Marketing for Manufacturers: Benchmarks and Statistics
Email Marketing Benchmarks and Statistics to Improve Your 2023 Strategy Email may seem like an “old school” marketing strategy, but statistics and marketers agree email remains one of the most effective marketing channels. With 4 billion daily email users, there’s no question email marketing can benefit your manufacturing business. In 2021, 77% of marketers noticed increased email engagement and a $36 return on investment (ROI) for every dollar spent! Below, we dive into the email marketing metrics for 2022, giving insight into what’s working in email marketing and how the manufacturing industry compares. We also provide a comprehensive overview of ways you can improve your manufacturing business’s email marketing campaign in 2023. Keep reading to learn more!
Read moreDec 21, 2022
HubSpot CMS Hub Pricing and Features in 2023
How much does the HubSpot CMS Hub cost? CMS Hub is available in four editions: Free, Starter, Professional and Enterprise. The HubSpot Content Management System (CMS) pricing for CMS Hub Free is $0/month, Starter is $25/month, Professional is $400/month and CMS Hub Enterprise is $1200/month. The HubSpot CMS can also be purchased with any edition of the Marketing Hub, Sales Hub, or Service Hub.
Read moreNov 18, 2022
Video Marketing for Manufacturing Businesses (2023)
With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves. Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.
Read moreAug 31, 2022
Email Marketing Trends and Best Practices (2023)
Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’. Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.
Read moreAug 4, 2022
Why Is My Organic Engagement on Facebook Going Down And How Can I Get It Back Up?
I made a joke about organic reach on Facebook this morning. Nobody got it!
Read moreJul 21, 2022
7 Essential Reasons Marketing and Customer Service Need to Communicate
The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.
Read moreJul 11, 2022
Wisconsin Manufacturing Companies on Tik Tok (2023 Examples)
When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless. But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok. Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.
Read moreMay 2, 2022
How to Drive Action with YouTube Ads: An Interview with Joe Martinez
YouTube is more than cat videos and weird children's media. It's an excellent resource to educate and influence users!
Read moreApr 21, 2022
Building A LinkedIn Strategy for Lead Generation and Business Success: Interview with Wayne Breitbarth
We are so excited to have Wayne Breitbarth back to Experience Inbound to lead us in his workshop, How to Use LinkedIn for Lead Generation and Business Success!
Read moreApr 13, 2022
Conversational Marketing: How to Make a Chatbot for Customer Support and Sales with John-Erik Pszenny
Some bot questions are easier to answer than others. How do robots eat salsa? With microchips, of course! How do I use conversational marketing and bots to drive lead generation on my website? Hm, for that one, let's ask an expert!
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