Symphonic Digital on Blog

Symphonic Digital on Blog

Sep 1, 2020

On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert and the mind behind all of the great digital marketing campaigns we develop for our clients. We decided to focus this episode on Google Discovery Ads and how they can be leveraged in your digital marketing. Discovery Ads were announced as a new format last May, during a Google Live event, and were originally only available to beta testers. However, they were made available to the public in April of this year. Since this is a new ad format, we thought it would be great to talk about it and share the knowledge that we’ve collected over the last couple of months with our listeners. We chat further with Shawn Read More ; The post What We Know About Google Discovery Ads and How They Can Work For You appeared first on Symphonic Digital.

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Aug 24, 2020

On this week’s episode of Performance Delivered, we speak with special guest Sam Richter. Sam is the founder of High Profile Sales Coaching, as well as an award-winning keynote speaker, and the author of the best-selling book, Take The Cold Out Of Cold-Calling. “I probably do about 100 dates a year, all over the globe, speaking on what’s called sales intelligence, which is really all about how to find information about other people before you prospect them, before you call on them, so that you’re highly relevant to what they care about. It can be summed up as: how do you find the right person at the right time? What’s going on in their world?” says Sam. We chat more about Sam’s coaching, as well as: The biggest challenges for salespeople The importance of different channels for outreach Properly gauging Read More ; The post Sam Richter | Utilizing Sales Triggers To Make Yourself A More Effective Seller appeared first on Symphonic Digital.

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Aug 11, 2020

On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly. “When I was getting started, I started working with a brand strategist, and she pointed out to me that I had the gift of being able to write in other people’s voices. I honestly didn’t know that was something that other writers didn’t do, I thought that was something we all did. She told me that she thought a lot of people who had personality-driven brands, whether it was a person, for example, a coach who is the brand, or a product that has a strong personality brand, they would be very Read More ; The post Lacy Boggs | Using Your Brand Personality To Become A Leader In Your Marketing appeared first on Symphonic Digital.

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Aug 4, 2020

What works in SEO is always evolving, says Angelo Frisina, founder of Sunlight Media. And that means if you provide SEO services, you have to always be evolving too to continue a steady flow of traffic to your site. Angelo shares the strategies he uses for staying on top of Google’s algorithm changes – and to make sure his clients’ websites stay highly ranked. We also explore some previous SEO techniques that don’t work today – and could even get your blacklisted. In many ways, says Angelo, Google looks a lot different than they used to, with less emphasis on organic search results. That makes those top spots on page one extremely competitive, he says. We discuss that issue in detail, as well as… The best sources of “inside” information on Google’s algorithm updates The two most important elements of Read More ; The post Angelo Frisina | The 2 Biggest Factors in Quality SEO appeared first on Symphonic Digital.

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Jul 28, 2020

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps bridge the gap between the theory of what should work… and what’s actually working. We discuss that issue in-depth, including… The importance of KPIs and the right ones to use to measure digital marketing results How to integrate inbound marketing and sales – automatically The fatal flaw of the last touch attribution model – and what to do about it Why Read More ; The post Mattan Danino | A Better Way to Measure Marketing Success appeared first on Symphonic Digital.

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Jul 21, 2020

Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive. Accountability is a key part of this strategy, with regular check-ins to make sure you’re on track to meet your quarterly goals. Garrett says it’s the perfect process to apply to his company’s work in SEO because OKRs provide strategic and deep-thinking consulting work for clients with long-term impacts, while still allowing for quick action on day-to-day tasks related to optimizing SEO or paid media work. Involving your team is key because understanding the bigger goal behind their work allows them to be more effective. Plus, longer timelines for much-needed deep changes allow for more creative and effective solutions. We take a deep dive Read More ; The post Garrett Mehrguth | Short-Term Wins Vs. Long-Term Results appeared first on Symphonic Digital.

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Jul 14, 2020

On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a results-driven strategy for businesses around the world. She has over 20 years of experience running successful communication campaigns and working with both large and small brands. “The importance of consistent messaging has never been more important today than in the past because you just don’t have the time to spend with editors and they don’t have the time to get to know you, so it’s a different approach. I see brands now coming out with all kinds of different things and everybody’s trying to offer everything to just hope they hit something that’s popular, Read More ; The post Shana Starr | Why Consistent Messaging Is Key In Your Marketing appeared first on Symphonic Digital.

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Jul 7, 2020

If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC. In fact, any website that hasn’t done an in-depth SEO audit should do one because that will inform any SEO efforts and make them more effective. We get into detail about the four main parts of a SEO audit, when it should be done, how to interpret results – and how the findings should guide SEO strategy moving forward. Lindsie shares what she looks for first and gets into the nitty-gritty of potential fixes – practical information anyone with a website should pay attention to. Tune in to discover… How to tell if Google is “flying blind” on your website and how to fix it The simplest “back end” SEO Read More ; The post Lindsie Nelson | The SEO Check-Up Your Site Needs Now appeared first on Symphonic Digital.

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Jun 30, 2020

What works in SEO and digital marketing overall? That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and analytic muscles on a regular basis. There is an issue he’s particularly concerned with these days. Google has gone from simply displaying ads and search results and sending searchers to other websites to actually answering queries themselves – and reducing traffic to other sites as a result. We talk about how that impacts companies that buy Google ads and their SEO efforts, the regulatory implications, and more, as well as… The types of sites that are particularly vulnerable to the changes Industries that are benefiting from Google’s new business model How search marketers are Read More ; The post Kevin Indig | What Changes at Google Mean for You appeared first on Symphonic Digital.

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Jun 23, 2020

As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood. She says just as filmmakers tell stories; she sees marketers as storytellers as well. She talks about the role of creativity in her work, as well as some of the day-to-day of working in an agency, like powerful ways of mentoring junior employees, how to channel creative energy in the right direction, management and leadership strategies that work best in this industry, and more. We also discuss… How to make sure creatives “play nice” What to look for in hiring a creative – and what doesn’t matter as much as you think Finding the balance between fighting for your ideas… and taking criticism Creating a supportive company culture that pays off in more ways than Read More ; The post Michelle Azzopardi | Management Tips for Creatives appeared first on Symphonic Digital.

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