TeaCup Lab on Blog

TeaCup Lab on Blog

Aug 27, 2020

In-person vs. remote user research. Techniques and Tools.

We have recently published an article about the advantages of remote vs. in-person user research studies. In the article, we argued how each methodology might affect the results of our study if we don’t prepare it carefully and pay special attention to the biases that might arise from each methodology. It’s also important to remember […] The post In-person vs. remote user research. Techniques and Tools. appeared first on TeaCup Lab.

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Aug 17, 2020

In-person vs. remote user research. Advantages of each method

This year we are experiencing a lot of changes in all the areas of the UX sector (and our lifes in general) and adapting our user research methodology to the new circumstances. Even though remote research already existed way before 2020, it seems it has now become an established methodology and proven its effectiveness. At […] The post In-person vs. remote user research. Advantages of each method appeared first on TeaCup Lab.

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Aug 3, 2020

Focus Groups: how do they contribute to your user research?

A focus group is a moderated group conversation or debate around a specific subject. It delves around opinions, perceptions and experiences of the participants. It is a qualitative research technique that comes in handy to discover brand perception of a product or service.  Focus groups are used in market research and UX research, being very […] The post Focus Groups: how do they contribute to your user research? appeared first on TeaCup Lab.

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Jul 30, 2020

Quick guide on Information Architecture (IA)

Information Architecture (IA) is one of the 5 UX disciplines. It is mainly in charge of organizing and naming the content of a site in a clear way. It is also the responsible for providing a simple way to access such content.  Quoting the expert, Louis Rosenfeld, “Information Architecture focuses on making information findable and […] The post Quick guide on Information Architecture (IA) appeared first on TeaCup Lab.

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Jul 13, 2020

How UX research can drive innovation

Currently, innovating means redefining and completely changing the mindset of an user about a specific product, being able to impress him and being one step ahead, having the possibility of modifying his mental model. The post How UX research can drive innovation appeared first on TeaCup Lab.

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Jun 17, 2020

Quantitative or qualitative research: how to choose

UX research allows us to take decisions based on data backed by the opinion and observation of our users. Choosing the best technique for our analysis can be may be complicated due to the many techniques available. As an example, the terms quantitative and qualitative are often confused in research. Contrary to what you might […] The post Quantitative or qualitative research: how to choose appeared first on TeaCup Lab.

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Jun 15, 2020

Our safety protocol for in-person studies

This week we have returned to our user research lab in Madrid with great excitement. We were eager to “re-open” since it means that we are finally recovering from the sanitary crisis and that we will soon return to the busy days of interviews and user tests in person. During the COVID19 emergency, we have […] The post Our safety protocol for in-person studies appeared first on TeaCup Lab.

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Apr 29, 2020

JOURNEY MAPS. A global vision of your user’s experience.

Of all the existing techniques, Journey Maps are one of the most widely used and powerful tools in the UX. It helps to see and explain the contact points and user experiences for a better interaction in the design, development or improvement of the services and / or products of our company. These maps are […] The post JOURNEY MAPS. A global vision of your user’s experience. appeared first on TeaCup Lab.

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Mar 9, 2020

How to convince your team you need UX research

The first step to convince your team or your boss to do UX research is to do a little research yourself. Don’t worry, you won’t have to do too much. Your first task will be finding out why do they feel reluctant to it. This way you will gather all the information that you will […] The post How to convince your team you need UX research appeared first on TeaCup Lab.

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Feb 17, 2020

Ethnography and User Research

Of all the qualitative user research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive but also the most revealing of all of them. Why? Let’s go step by step … Exotic Tribes vs. Meeting your users Etymologically speaking, the ethnographic method is like capturing in a […] The post Ethnography and User Research appeared first on TeaCup Lab.

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