Tech Webers on Blog

Tech Webers on Blog

May 20, 2019

Change is inevitable. It’s something that you can’t deny in this world. If you’re living a life that you’re not satisfied, it has to change, it has to progress, and it has to develop. And when we talk about the digital realm, your unimpressive website needs to change as well. That’s how it is in web development. You have to develop your website for the World Wide Web and/or a private network. If you have a business, Detroit Web Development is crucial to make an appeal to site visitors. Not only that, it’s also helpful for active customer conversion that leads to business success. Web development is a very complex endeavor that a regular person couldn’t easily understand. It encompasses actions to create simple plain text and complicated programming in developing web applications, electronic businesses, and many more. But basically, the goal of web development is to build a website with great functions catering great usability and user experience. Let’s take a look at the phases of web development. Planning – the first phase of web development wherein web developers will plan out the structure and concepts of a website. It talks about pages and sites, and how everything links to each other. Needless to say, the developers would need the participation of their clients to make this phase possible. Brainstorming is the key to a good site mapping to work. In this phase, it’s important to consider the needs of both the users and the client. It should provide an idea of how clients use or navigate through the site. However, the client’s preference is valuable as well. If the client needs regular blog posts, then this is the best time to address the ways to execute this goal. Designing – the second phase of web development commonly known... Continue Reading The post Three Phases of Web Development That You Should Know appeared first on Tech Webers.

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May 2, 2019

Our world is filled with highly visual individuals. And if you’re managing an online business, you need images to attract your customers and rank top on search engines. But no matter how attractive your images are, it’s still a waste when it’s not optimized according to Google’s algorithm. For this reason, it’s important to find the best Detroit SEO services that know the processes of image optimization. Don’t hesitate to give this concept a chance. Modern businesses are using this SEO solution in their digital marketing strategies. There’s no reason why you won’t too! Images: Always and Forever! If you’re connected to an industry on the web, it’s a common dilemma on whether to use images or not. Well, when you’re up to providing information only, then perhaps written text will do. Nonetheless, if your goal is disseminating information, attracting customers, increasing visibility, and excellent user experience (UX), then definitely, you’ll need images. Images which are done properly give your articles more power to your visitors and seamless approval to search engines. However, to unleash its true potential, you have to apply the best SEO strategy for images. Common strategies include keywords in the photo file name and having the right format but there’s actually more. Top Detroit SEO Guidelines for Image Optimization Utilize Original Images Over Stock Images Originality is a big thing to search engines like Google and Bing. Although stock images may possess advantages on convenience, it doesn’t furnish uniqueness in most cases. Try to imagine yourself visiting two similar business industries with the same images. Chances are, you’ll leave those sites and look for another sites. If you don’t like it, then neither does the search engines.Obviously, it affects your SEO ranking! Post Images for Reasons Beyond Aesthetics People are visual in nature and they are... Continue Reading The post Images in Search Engine Optimization appeared first on Tech Webers.

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Dec 21, 2018

Search Engines are getting really sophisticated with progressing time. Google also keeps changing the algorithm and innovating the ways we search like mobiles, voice search etc. It also involves user behavior which keeps the SEO on their toes all the time. The dynamic nature of the industry requires to adapt to strategies and learn on the go to be successful in the digital space. But, one should not be so stuck up with new strategies that we forget the fundamentals of the SEO principles. One might not have their own internal research team, but let us tell you how you can take this forward. Let us share with you how we help the clients to understand the SEO target better with the keywords. One should ask the clients the following 2 questions. 1. Where do you want your site page to rank? 2. What do you wish to accomplish with these rankings. These questions help us identify and drive us towards achieving our goal in a better way. In order to achieve SEO strategy successfully is by understanding the intent of the researcher. Search intention could be of 4 types: • Informational – People who seek informational queries seek to learn more about a subject or topic. These searches are common and generally have a large volume. These searches appear on the top of the search. Informational searches appear on top of the marketing funnel during the search phase which is more likely to convert to customers. The searchers are always looking for content rich pages which will answer the questions faster and clearly. The search results will reflect that. • Commercial – These are generally a mix of transactional and information. Here, the searcher is looking to make a purchase. How to differentiate one? Common words used would be... Continue Reading The post What is the real purpose of SEO? appeared first on Tech Webers.

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Dec 18, 2018

There was a time when people gathered around a fire to share their daily stories. Today, that has been replaced by the internet and the social media platforms. One thing remains common in both the scenarios is that people love to share their experiences. When it comes to our business point of view, there have been a few changes on the platform. People can share the experiences about the brands on social media so that it can be viewed by anyone and everyone.  This has both advantages and disadvantages as we know. In either case participation on social media is obvious. However, consumers and brands have different purposes on the platforms. Both of them are looking for a limited supply of people who influence in order to give the voice heard. If brands and consumers can work together the social media game would not be a challenge anymore. On social media brands take consumers as their target audience instead of allies. If they both come together, both can win the social media game. In order to achieve this, social media owners should provide consumers the tools to update their status in a better way. This way, consumers can quickly update the message and the brands can with a large audience. Measure the status with great content Any new content on the brand’s page adds a great value, strikes a conversation which increases the status of the brand. The quantifiable buttons like share, comment and subscribe adds a huge advantage to the brand. Just like in a game, this adds a point and takes the brand to the next level on social media challenge. Another example just like a game, when a brand shares a story they give users a chance to help them score a point. If we look at... Continue Reading The post How to Win the Social Media Marketing Game? appeared first on Tech Webers.

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Dec 7, 2018

Negative SEO is when one is trying to purposefully bring a website down in ranking. Many times it is difficult to stay on the top then to reach there. Yes, companies have targets and sometimes people feel the need to go the quicker way then wait for it to rank. Want to know if you are a part of negative SEO? Let’s find out. Perform link audits One has to perform link audits on a regular basis in order to keep a check of any malpractice taking place. For example if you notice a sudden dip or rise in your link building activity then it should raise some flags. Spammers generally alter the content or redirect the website to their content. The only safe way to stop this from happening is to keep a regular check. Make sure to monitor your link building growth so you can catch an attack before it costs you a lot. Site speed One should keep a check on the site speed which also affects the ranking factor. If you cannot find an issue and still feel something isn’t right, then you might have become a victim of forceful crawling. This means your website is carrying a lot of load and might even crash. Content updates Not everyone is good when it comes to content creation. Hence spammers go for scrapping. The process of taking the content from your website and copying it to other websites. Generally, attackers claim it as their own but they might attach a link as well. Google – My Business Every business works hard to build a good reputation to win customers. Sure, no one likes negative reviews but one offers them as a good learning experience to improvise. There are ways to handle bad reviews but one has to... Continue Reading The post Worried about Negative SEO, Check them Using these Tips! appeared first on Tech Webers.

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Dec 3, 2018

The core of your digital presence for your law firm is the website which needs to highlight the best. The clients who will find you on Google search would understand the sophistication and the kind of work that your company does. The website company needs to have experience in the law industry to be able to give you the website which appeals globally. Let us now discuss some of the features required in a law firm website Parts of the website The website consists of two parts which include the core website and a collection of mini websites. As a web developer, we understand the importance of having the websites exclusively built for law firms. Building a brand The most integral part of all of a law website is to showcase the brand values accomplishments in a clean and modern method. We understand that a clear path is needed for the client to reach the lawyer. Insta ultimate goal is to connect the lawyer and the client as quickly as possible and in a convenient manner. Technology Our team keeps in touch with the latest technological development in the website industry and try to implement the ones that are meaningful to you. Hence we offer a feature-rich website and backend is as powerful as it can be. Once the website is built it can be easily managed by your staff who can update content and images without much knowledge of programming. Security We understand that security is a major issue, and data leak has become common. We offer security features where we make sure that your client information is safely secured. Integrations The website is user-friendly hence any kind of integration can be done hassle free.  At any point, you feel there is a need to add something new to... Continue Reading The post Tips To Design the Best Law Firm Website appeared first on Tech Webers.

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Nov 29, 2018

Whether you are looking for a new website or already have and want to revamp it up, Tech Webers are at your service. For real estate, one has to look into some unique features which might not be necessary for others. Below are some of the most important features. Responsive Design In today’s time, one has to make sure that your website is mobile friendly. People open all the websites in their mobile phones. It helps to connect well with your audience round the clock. No doubt content is the king but your design should complement your website. Besides a good design, some features will help you actually nail the website. Search for Listing People will not be jumping right to your website, but they will look into your listing first. Hence, you have to make sure to have a good listing and available on search. IDX listings help to make your website feature rich. With the help of IDX listing, one can also show the MLS listing on the website. This, in turn, will give us a proper count of the number of people interested in your listing. Lead Capture and contact information One should be able to send queries and receive an immediate response. This will put you in a position better than your competitors. A good website design will have all the contact details and capture all the details on each page. In addition, pop-ups would be a good way to grab attention. SEO friendly No doubt all the websites in order to rank should be SEO friendly. When you are tapping the internet, one has to make sure to be SEO friendly. There are many ways to leverage the SEO and boost your outcome. For starters, one should build the website on an SEO friendly platform.... Continue Reading The post 7 Creative Ways To Do Real Estate Websites appeared first on Tech Webers.

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Nov 27, 2018

In 2018, people are still sitting and discussing the strategies of social media marketing. Back in 2008, Facebook has no significant algorithm focusing on content and the brands were free to capture a large audience. In 2009, there was a huge blow to the organic and easy social media platform marketing. The complexity of algorithm we see today was then introduced and organic search reduced significantly. Last year Facebook test a split news feed which eliminated posts from the user’s feeds. However, we saw Instagram’s algorithm change was added. On Twitter as well, algorithm was established and the network fought for survival. So, as a social media marketer what should one think? Is the job closing? Well, only time would reveal the real truth. At present, Facebook, Twitter and Instagram will be making a lot of changes. The platforms are making the shift to what the customers are demanding. This includes less of marketing, more information and great content. If you are getting into an uncertain line of business, try opening a social media page. Everyone knows that the users are leaving and shifting base. A platform would be the talk of the town, but the next day it could be nothing. All the social media platforms are hearing from the users that they do not want to see so many posts from brands. Hence, algorithms are changing at lightning speeds and it has become increasingly difficult for brands to advertise. Why is this happening? Most of the brands do not care about the users. They just want sales. When one asks the users about the reason, they would not say that they dislike the brand. It is just that the brands are failing to give real value. We all are aware that Facebook has played around with its algorithm... Continue Reading The post Is Social Media Marketing Dead? appeared first on Tech Webers.

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Nov 26, 2018

We believe that SEO is important around the year, but during the season you should be upgrading your SEO game. Reports suggest that 51% of people love to shop online. Many say they turned to the search engine to search for the products they love. People searched for perfect gifts, holiday recipes and much more. Season time is the perfect time to attract customers to your website for which SEO needs to be optimized. The best part, one does not need to change the entire strategy, but just a few tweaks will do the job. Get specific We know you already have a huge list of keywords to drive your traffic to your website but one can use Google Trends to search for the trending keywords. The phrases could be found in months, weeks. Take advantage of the most popular keyword which will let users straight to your shop. Be Descriptive with Keywords Your brand needs attention, make sure your use your meta description properly. People are always looking for deals and good delivery. If you add free delivery and discount after the total reaches a certain amount, then perfect! Get the time right Timing is the perfect key even if the brands know which phrases and keywords to use. The search engines will not index the page straight away, they will take sometime as well. Hence waiting until November is not a good ideas. Make sure you have started working on your SEO way before the holiday begins. Generally, one should start working for Christmas 6 months before, but if you have started late, not worries, there are tricks up an expert’s sleeve all the time. Develop holiday-themed posts In order to show up in search queries, start writing holiday-themed posts. Sit with your team and develop some ideas... Continue Reading The post 6 Simple Steps Which Will Boost Your SEO This Christmas! appeared first on Tech Webers.

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Oct 10, 2018

There is no doubt in the fact that zillions of people drop the idea of starting a new business or we can say even a side business just because they hesitate as they know they need a website and they don’t have it or no idea how to create it. Obviously for any non-tech person building a website is no less than a headache. We can feel you!! But, no worries as we are here to guide you that how easier it is to set up a website that you may hardly realize, particularly if you are going to use WordPress for setting it up. Yes, of course, you read it right “EASIER” What actually is WordPress? In simple words it is CMS. Okay, wait, wait!! CMS is CONTENT MANAGEMENT SYSTEM and WordPress is particularly designed to help you organize and display your content. Anything that is displayed on your site from header to contact information is content. Now let’s move on and discuss some of the reasons that why you should choose WordPress for your website: Website Development on WordPress Is Easy No reason to deny that WordPress is easy to use and in just 5 to 10 minutes you are all set with a new website ready to reach your customers. You don’t have to be a technical master as it is that simple to run a basic site and make it look presentable. You may need some support from the forums if you are going to do some complex things with your website but if you are new and want to run your business site than going from zero to the brand new website just in a few moments is more than satisfactory. We help you to create a unique website If you are a big fan... Continue Reading The post Why WordPress Is Better For Developing a Website appeared first on Tech Webers.

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