The Dubs on Blog

The Dubs on Blog

Sep 17, 2020

The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing. The post How to measure the effectiveness of social media marketing appeared first on The Dubs.

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Sep 15, 2020

Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language. The post Speaking the language of your CFO appeared first on The Dubs.

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Sep 10, 2020

When stitched into a content strategy, a finance app can offer far more value than just a customer service tool. The post Is your finance app a service or a strategy? appeared first on The Dubs.

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Sep 8, 2020

A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI. The post The value of dwell time in the eyes of the LinkedIn algorithm appeared first on The Dubs.

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Sep 4, 2020

The latest episode of the Financial Marketer podcast tackles the challenge of establishing a consistent global finance brand that also allows subsidiaries to have their own identity. The post The challenge of achieving a consistent global finance brand with a subset of unique identities appeared first on The Dubs.

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Sep 1, 2020

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand. The post 5 social media strategies that apply to any platform appeared first on The Dubs.

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Aug 27, 2020

With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands. The post How Google Surveys could work for your finance brand appeared first on The Dubs.

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Aug 25, 2020

With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust. The post Why trust in financial services is on the rise appeared first on The Dubs.

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Aug 20, 2020

With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers. The post What Australian asset managers can do to catch up to the UK appeared first on The Dubs.

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Aug 18, 2020

Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade. The post The next 10 years: trends in financial content marketing appeared first on The Dubs.

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