The Marcom Group Blog

The Marcom Group Blog

Jan 18, 2021

5 Things That Will Be More Valuable Than Cash to Marketers in 2021

As 2020 has officially come to a close, and as business owners start looking towards the new year, it’s understandable that many are keeping a closer-than-usual eye on their bottom line. The last 12 months have been completely unpredictable, and they have left even established companies in some industries scrambling around for cash. There is […] The post 5 Things That Will Be More Valuable Than Cash to Marketers in 2021 appeared first on The Marcom Group.

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Dec 22, 2020

How COVID-19 Changed Business Forever

It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […] The post How COVID-19 Changed Business Forever appeared first on The Marcom Group.

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Dec 7, 2020

7 New Year’s Resolutions for the Struggling Online Marketer

Do you feel like you aren’t getting the right kinds of results from your online marketing campaigns? Struggling to even get started with search engine optimization, social media, and digital ads? Or, do you feel like you’re always trying to catch up to competitors who get leads and sales from the web while you struggle? […] The post 7 New Year’s Resolutions for the Struggling Online Marketer appeared first on The Marcom Group.

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Nov 23, 2020

3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […] The post 3 Workable Social Media Strategies for Your Small Business appeared first on The Marcom Group.

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Nov 9, 2020

5 Low-Cost Ways to Start Planning for a Healthier Economy in 2021

Ecommerce retailers are hard at work trying to make the most of what is certain to be a busy and unique holiday shopping season. But what if your business isn’t dependent on seasonal transactions? Or, what if your company is in a holding pattern due to current economic conditions? How can you prepare for the […] The post 5 Low-Cost Ways to Start Planning for a Healthier Economy in 2021 appeared first on The Marcom Group.

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Oct 26, 2020

7 Ways to Deal with Online Competitors and Their Dirty Tricks

In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t really affect you except as a thought exercise. In that context, the way to deal with them is simple: just do what you do better than anyone else and let customers figure out […] The post 7 Ways to Deal with Online Competitors and Their Dirty Tricks appeared first on The Marcom Group.

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Oct 7, 2020

How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season

In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half of all ecommerce sales are made through the holiday season. Of course, this is anything but a normal year, and as a […] The post How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season appeared first on The Marcom Group.

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Sep 24, 2020

How Closely Should You Copy a Competitor’s Website?

Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers? […] The post How Closely Should You Copy a Competitor’s Website? appeared first on The Marcom Group.

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Sep 10, 2020

Are You Missing These Two Covid Economy Opportunities?

Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a sudden and severe way. You may even be so focused on the arrival of one emergency after another that it can feel impossible to consider the strategic or longer-term implications. Once you get […] The post Are You Missing These Two Covid Economy Opportunities? appeared first on The Marcom Group.

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Aug 26, 2020

Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services. Pair these changes with the longstanding […] The post Does Social Media Affect Search Rankings? appeared first on The Marcom Group.

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