The Marcom Group on Blog

The Marcom Group on Blog

Sep 24, 2020

Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers? […] The post How Closely Should You Copy a Competitor’s Website? appeared first on The Marcom Group.

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Sep 10, 2020

Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a sudden and severe way. You may even be so focused on the arrival of one emergency after another that it can feel impossible to consider the strategic or longer-term implications. Once you get […] The post Are You Missing These Two Covid Economy Opportunities? appeared first on The Marcom Group.

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Aug 26, 2020

In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services. Pair these changes with the longstanding […] The post Does Social Media Affect Search Rankings? appeared first on The Marcom Group.

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Aug 10, 2020

When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled […] The post 5 Quick Tips on Selling More Through Your Business Website appeared first on The Marcom Group.

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Jul 27, 2020

Lately, web designers and search engine optimization (SEO) experts have been sounding the alarm on a growing trend: zero-click search results on Google. If you haven’t heard this term and/or aren’t familiar with the concept behind it, we want to bring you up to speed. We are going to begin by telling you what zero-click […] The post Should You Be Worried About Google Zero-Click Search Results? appeared first on The Marcom Group.

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Jul 23, 2020

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure […] The post Effectively Marketing to Your Company’s Advantage appeared first on The Marcom Group.

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Jun 29, 2020

“Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020 Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been […] The post Valley Power Systems Case Study appeared first on The Marcom Group.

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Jun 15, 2020

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications.  The initial suit was brought against Dominos by […] The post ADA Compliance for Websites appeared first on The Marcom Group.

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Jun 1, 2020

While the coronavirus pandemic is still unfolding in many ways, business owners are being confronted with new challenges and decisions as we move forward.  In some states, the economic reopening process has already begun. In others, official start dates are still weeks away. But, regardless of where you work and live, you’re probably thinking about […] The post 4 Things Customers Want from You When the Economy Reopens appeared first on The Marcom Group.

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May 19, 2020

You have heard hundreds of times by now that you need to have a mobile-friendly website to compete online in 2020 and beyond. However, there is some confusion amongst business owners about what that actually means. Is it enough to have a responsive website that adapts to mobile platforms, or is there more to the […] The post What Mobile-Friendly Web Design Means to Your Customers appeared first on The Marcom Group.

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