Dear Human, Remember Who You Are: Why AI is No Cause for Panic

As a copywriter, the technological advancements in AI carry a certain amount of foreboding. I have never been one to buy into conspiracy theories or spend too much time thinking about the end of the world. Yet, the idea of an automated system that can do in seconds what I do in minutes or even […]

Four Types of Video Content to Achieve Your Desired Outcome

A recent search of the internet told me that when watching a video people absorb 95% of the intended message. I also learned that 84% of people who watched an explainer video made a purchasing decision afterward. I even discovered that videos in ad campaigns increased sales by 34%. So while 64% of all statistics […]

Embracing Canva to Scale Your Creativity

As a designer, I used to scoff at the idea of using Canva for real design work. I thought it was mostly just people using the templates provided, which resulted in the same “look” all over social media. However, Canva has evolved into a powerful tool with many sharing capabilities you can’t get with Adobe […]

Introducing Our Visual Media Director

Meet our Visual Media Director Cody and read about his journey to The Squad and how his love of storytelling and collaboration make him a perfect fit for our team! Yo! I’m Cody, the Visual Media Director here at The Squad. My Background I graduated from IU with 3 BFA’s in Graphic Design, Video Production, […]

It's 2022 and Content is Still King in Your Marketing

If you ever have to stop and consider whether or not your audience understands what your business does, then chances are you're lacking in content. When it comes to marketing your business, there are few greater assets than quality content. It is often your first point of contact with a potential client, be that a […]

Meet our Creative Director, Emily!

Introducing our Content Manager, Nathan!

Standard for Disciplined Learning - SquadU

Striving for Momentum: An Introduction to the Flywheel

The idea of a marketing “funnel” is an age-old concept. Put potential customers at the top of the funnel and see how many go through the process and fall out at the end. The problem with this idea is the total lack of momentum. Customers fall out, and then who’s left to go back in? […]

A Step Worth Taking: The Squad Talks Setting Quality Goals for Your Business

Eight-time Olympic gold medalist Michael Phelps once said, “I think goals should never be easy, they should force you to work, even if they are uncomfortable at the time.” This idea of goals being uncomfortable hits home for many businesses. Why? Creating these goals cannot happen until we honestly ask ourselves what is working, what […]