The Missing Link on Blog

The Missing Link on Blog

Aug 14, 2019

Many elements go into running a successful e-commerce business, but they all need to be set upon a solid foundation to thrive. There are several things that you can do to help your business to succeed, but there are a few key important ones. Read on to learn the four cornerstones of a successful e-commerce… The post The 4 Cornerstones of a Successful e-Commerce Business appeared first on The Missing Link.

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Jul 16, 2019

Digital marketing can be a confusing concept for some people. Not everyone has the expertise to work with an online landscape. Fortunately, we have some tips that will help you find the best lead generating channels that will help grow your business. Paid Social Paid social services can help you target a specific audience that… The post 4 Lead Generation Channels with Excellent ROI appeared first on The Missing Link.

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May 9, 2019

Contact Us Marketing a Small Business With all of the options in marketing these days it can be difficult to determine the best method for marketing a small business.  Small businesses with a tight budget need to make every marketing dollar count.  Here we will discuss some of the best ways to drive strong ROI… The post Marketing a Small Business appeared first on The Missing Link.

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Apr 23, 2019

Asking the Right Question More often than not when a company is buying paid search ads they include their brand name in their list of keywords.  At first glance it seems like the right thing to do.  After all, paid search ads show up on the top of search engine results.  If someone is looking… The post Paid Search Answers: Should I Bid on my Brand Name? appeared first on The Missing Link.

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Apr 10, 2019

Paid search is a highly effective way to connect with customers and drive business growth.  However, paid search can be expensive, especially if it’s not integrated with a strong SEO strategy. How Paid Search Costs are Determined? For the purposes of this article we are going to focus on paid search specific to Google.  In… The post How Search Engine Optimization (SEO) Can Help Lower Paid Search Costs appeared first on The Missing Link.

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Feb 19, 2019

Sorting Through The eCommerce Channels With all the channels available market your products it can be overwhelming deciding where to sell your products online. There are a significant number of digital channels such as social media, email, SEO, paid search etc. There are also third party websites like Amazon or Shopify. With all these options… The post eCommerce Answers: Where to Sell Products Online appeared first on The Missing Link.

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Jan 31, 2019

Contact Us Prioritizing Your eCommerce Audience One of the biggest challenges for any eCommerce startup is knowing where to focus their time and energy. Entrepreneurs get pulled in so many directions.  With only so many hours in the day it’s hard to dedicate enough time and energy to everything.  Building up a website, generating partnerships… The post How to Launch eCommerce Products Successfully appeared first on The Missing Link.

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Dec 21, 2018

Contact Us Searcher intent is the most important aspect of search Paid search can be very effective in driving potential customers to your website. Essentially what you’re doing is showing an ad to a person who is searching for a keyword related to that ad. As simple as that sounds, if not done properly, you… The post A Common Challenge with Local Paid Search appeared first on The Missing Link.

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Dec 10, 2018

Contact Us What is a Persona?   A persona is a fictional character created to help identify potential consumers for a product or service. Each persona is a unique individual that is likely to have an interest in at least one aspect of the product or service that is being sold. For example, the seller… The post Why Personas are more Important than Ever appeared first on The Missing Link.

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Nov 28, 2018

Contact Us Google is gearing up to allow users to comment on search results.  Although we expect it to roll out slowly and not be an immediate ranking factor it has the potential to be a real game changer for SEO.  Here is what we are expecting to see: How commenting in search results will… The post Google to Enable Comments in Search Results; Here’s What to Expect appeared first on The Missing Link.

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