When optimizing campaigns, almost every marketer has the goal of sustaining or improving ad performance. This is easier said than done, but the tips in this blog post will help you keep your campaigns running smoothly and achieve your business objectives—as long as you're willing to put the time and effort into optimizing.

In this article, I’m going to outline specific actions you can take to increase your close rate by reducing your no-show calls. I’m going to give you templates you can use to reduce the rate of lost and stalled sales opportunities caused by no-shows. With the right approach, you can increase sales velocity, set the stage for a productive sales process, and be more effective and efficient with your pipeline.

Conducting a routine digital marketing audit will help you distinguish which specific initiatives are serving you and which ones require a different approach. It would be hard to know where your efforts could use a tune-up—or complete redirection for the sake of your ROI—if you do not frequently perform these checkups. Regular reviews are great for creating positive change, seeing what's working and what is not, and bolstering the weaker areas of your digital marketing strategy.

Podcasts keep ideal buyers connected to your brand. Consistently providing valuable content to your audience will allow them to have touchpoints with your business on a regular basis. Staying at the top of their minds allows you to continually develop trust and brand loyalty, giving you more opportunities to promote your business.

Calculating and determining a profitable Google Ads budget can be intimidating, but a well-planned budget is an essential player in the success of your PPC efforts.

There are some regularities that happen in every sales process in order to achieve a sale—you must find an ideal customer, establish trust, present solutions, close the deal, and nurture the relationship. Understanding these nine effective sales techniques will enable you to sell your product or service in a way that benefits your customers and your company.

With almost 2.5 billion active users, Facebook advertisements are a surefire way to reach your target audience, no matter your industry focus. When it comes to creating a comprehensive marketing plan, it is essential that you are aware of and follow best practices for optimal Facebook ad performance.

Too often, health tech companies fall prey to bad marketing advice, fly-by-the-seat-of-your-pants marketing tactics, and an overall lack of a healthcare marketing strategy. With small marketing teams, it’s hard to create enough content to funnel your customers through the buyer journey to a sales conversation. Content production takes time, energy, and the mental space to be creative. Fortunately, attracting your target audience can be simpler than you think, and it all starts with your healthcare marketing strategy.

Before you begin keyword research, it is important to consider your search engine optimization (SEO) strategy. When you think about SEO strategically, it increases the opportunity for your content to get in front of your ideal buyer.

Nearly half of voice searchers want brands to build relationships with them through their voice-activated speakers. This willingness is a wide-open door for health care to foster stronger relationships with patients. And since few are taking advantage of this opportunity, the early adopters will win big.