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Vancouver Digital Marketing agency, specializing in Inbound Marketing, Search Engine Optimization, Paid Advertising & Wordpress. Tweets by @victoriachemko

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It&#8217;s a new year and with it comes new goals &#8211; both personally and professionally -and while we can&#8217;t hold you accountable for getting to the gym or crushing your morning pages &#8211; we can help you on the professional side &#8211; sharpening your search engine optimization (SEO) toolkit from top to bottom.  Today, we&#8217;ll [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/6-tips-increase-clicks-seo-hacks-2021/">6 Tips to Increase Clicks: SEO hacks for 2021</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

6 Tips to Increase Clicks: SEO hacks for 2021

Well, we’re days away from the end of a very intense and interesting year. And while we&#8217;re all eager to turn the page of 2020, there are still some silver linings to inform our marketing strategies moving forward.  Today I’ll be going over the 4 high-impact things 2020 has changed for digital marketing, so without [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/4-high-impact-changes-digital-marketing-landscape-2020/">4 High Impact Changes To The Digital Marketing Landscape in 2020</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

4 High Impact Changes To The Digital Marketing Landscape in 2020

In part one of our  2020 digital marketing roundup, we covered the obvious campaigns &#8211; mostly unifying messages regarding the pandemic.  But there was much more to 2020 that inspired creative ad campaigns.  From the lasting legacy of Kobe Bryant to the changing definitions of masculinity, we dive into some of the top digital marketing [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/digital-advertisings-best-campaigns-year-pt-2/">Digital Advertising&#8217;s Best Campaigns Of The Year: Part Two</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

Digital Advertising’s Best Campaigns Of The Year: Part Two

Where there is adversity there is creativity, and that certainly holds true for digital advertising and the marketing industry throughout this past year.  With an increased appetite for online content, marketers suddenly had an influx of eyes to tell their brands stories too.  In this two-part series, we’ll be looking at our favorite ad campaigns [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/digital-advertisings-best-campaigns-year-pt-1/">Digital Advertising&#8217;s Best Campaigns Of The Year: Part One</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

Digital Advertising’s Best Campaigns Of The Year: Part One

Every day, internet users across the world type their questions into Google and expect the most relevant results. And in order to provide these results, Google has to filter through millions of webpages to return the best and and most optimized content. As users, we don&#8217;t even give it a second thought &#8212; we type [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/crawling-indexing-ranking-oh-search-engine-lowdown/">Crawling, Indexing, and Ranking, Oh My! The Search Engine Lowdown</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

Crawling, Indexing, and Ranking, Oh My! The Search Engine Lowdown

Here at Umami, we&#8217;re constantly digging into what&#8217;s happening in the digital marketing world.  We cover SEO, content writing, and web presence best practices, and today we&#8217;re going to be looking at CRO &#8211; Conversion Rate Optimization &#8211; how to turn your site visitors into customers.  It&#8217;s certainly not the first time we&#8217;ve covered the [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/7-best-conversion-tips-turn-visitors-customers/">7 Best Conversion Tips To Turn Visitors to Customers</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

7 Best Conversion Tips To Turn Visitors to Customers

In part 1 of our Google Analytics 101 series, we covered the intensive and often overwhelming data of the home page &#8211;  where all of the analytics of your site are summarized and shown at a high level.  While having a solid understanding of all the data in Analytics is a long and on-going process [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/google-analytics-101-pt-2-conversion-tracking-goal-setting/">Google Analytics 101 Pt.2 &#8211; Conversion Tracking and Goal Setting</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

Google Analytics 101 Pt.2 – Conversion Tracking and Goal Setting

Last month, I had the opportunity to experience the Inbound 2020 Marketing conference online.  Of course, it wasn’t how the organizer had planned it would happen, but that’s 2020 for ya.  This year’s host of marketing gurus was truly incredible, and what is even more incredible? All their content is available to re-watch over and [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/3-copywriting-skills-3x-results-video/">3 Copywriting Skills to 3x Results [Video]</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

3 Copywriting Skills to 3x Results [Video]

Google Analytics.   Those two words can seem daunting to anyone new to SEO, marketing, and web site traffic.  But it doesn&#8217;t have to!  What can initially look like too many terms, too many graphs, and too many functions is laden with information that is crucial to your success.   While we&#8217;ve covered Google Analytics a lot [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/google-analytics-101-understanding-data-home-page/">Google Analytics 101: Understanding the Data of the Home Page</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.

Google Analytics 101: Understanding the Data of the Home Page

Whenever we talk to prospects, friends or new business owners, the same question pops up over and over: how do I stand out online?  Our answer is usually one word. Content.  Content is queen &#8211; and many marketers will stand by that til the end of days.  Finding new channels to reach and connect with [&#8230;]
The post <a rel="nofollow" href="https://umamimarketing.com/blog/scientific-secrets-create-captivating-content/">Scientific Secrets To Create Captivating Content</a> appeared first on <a rel="nofollow" href="https://umamimarketing.com">Umami Marketing</a>.