You’re a smart cookie – you know your web presence and SEO is a significant contributor to your business success.  Especially given the fact that most people are working from home, shopping from home and scrolling (please watch ‘The Social Dilemma’) from home, you know that a business goal of yours is to increase your […] The post 8 SEO Mistakes To Avoid Right Now (And Forever) appeared first on Umami Marketing.

COVID-19 has certainly taken its toll on the global economy and though we’ve covered How Digital Marketing Can Help Your Company during these times, unfortunately, we’re not out of the woods yet.  A second wave is likely at our doorstep and we want to help you as best as we can prepare for it.  In […] The post 3 Tips for B2B Marketers during Covid-19 appeared first on Umami Marketing.

We’re halfway through the summer months and the digital marketing landscape has been adapted for our post-covid world. To read about all of updates from July, check out this month’s digital marketing round-up. — Introducing: Instagram Shop Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across […] The post July 2020: Digital Marketing Round-Up appeared first on Umami Marketing.

So you’ve finally succumbed to the (new) age adage; ‘Content is King’.  You realize to stand out from your competitors you have to inform and educate in your own voice, and you have to find your audience where it is most convenient for the masses – social media.   On top of that, to stay […] The post The Content Marketing Pyramid: How to Get 20+ Social Posts From a Single Source appeared first on Umami Marketing.

After a customer clicks on one of your ads, what happens next? Do they make a purchase on your website, or submit a form, or download a whitepaper? Every time one of these pre-defined actions is taken, it’s called a conversion, and Google Ads’ conversion tracking allows you to see just how effective your ads […] The post 5 Types of Conversions to Track in Google Ads appeared first on Umami Marketing.

Summer can be a slow season for many industries, which can give marketing teams the opportunity to really take a look at their website content, how it’s performing, and if any improvements can and need to be made. Google Analytics offers a number of reports that can help marketers conduct these content audits, and glean […] The post Four Key Analytics Reports to Use for a Content Audit appeared first on Umami Marketing.

Video Transcription: It is easy to get caught up in a cycle of reactivity, worry, and negative thinking, which originates from our evolution as a species to survive, and tendency to go into fight or flight mode. The greater challenge seems to arise when a situation takes place and we must take a step […] The post Decisions for Love vs. from Fear [Video] appeared first on Umami Marketing.

Being faced with a worldwide crisis over the past few months has forced many businesses to a turning point. Those who didn’t previously have an online presence or ecommerce functionality may have had a tough wake-up call…but now is the opportunity to fix that. Here are some tips to help businesses recover from the damage […] The post Post-Pandemic Digital Marketing appeared first on Umami Marketing.

Organizers are pivoting away from in-person conferences this year due to the need for social distancing during the pandemic. And while that certainly changes some things, there are still a lot of benefits to be had with virtual attendance. Here’s a list of some of the digital marketing conferences we’ve found that have committed to […] The post Going Virtual: A Guide to Virtual Digital Marketing Conferences in 2020 appeared first on Umami Marketing.

The current state of the world has had a massive ripple effect that is changing how businesses are marketing, advertising, connecting, selling and being run, in general. Because of this, Google, Facebook, Instagram, Twitter, LinkedIn, and all of the other digital marketing platforms are pivoting to accommodate these changes, and some exciting stuff is happening. […] The post May 2020: Digital Marketing Round-Up appeared first on Umami Marketing.