Wingman Media on Blog

Wingman Media on Blog

Jun 30, 2020

Does Podcast Advertising Work? A Guide on How to Advertise on Podcasts.

The post Does Podcast Advertising Work? A Guide on How to Advertise on Podcasts. appeared first on Wingman Media Agency.

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Dec 12, 2019

A Simple Guide to CCPA Compliance

Use this guide to find out how the California Consumer Privacy Act (CCPA) applies to you and what you should do to ensure your business is compliant. The post A Simple Guide to CCPA Compliance appeared first on Wingman Media Agency.

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Oct 17, 2019

Planning Terrestrial Radio Campaigns with First Party Data

Advances in data technologies are opening up a world of opportunity for radio advertisers to plan, target and measure campaign performance with the same confidence afforded to digital media and television. The post Planning Terrestrial Radio Campaigns with First Party Data appeared first on Wingman Media Agency.

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Oct 7, 2019

How to Save Big on Advertising with a Winning Remnant Media Strategy

This blog covers the basics of remnant inventory and offers tips for applying a remnant media strategy to make your ad budget work harder. The post How to Save Big on Advertising with a Winning Remnant Media Strategy appeared first on Wingman Media Agency.

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Sep 7, 2019

5 Reasons to Hire a Media Planning & Buying Agency

Thinking about taking your media planning in-house? Before you take on a do-it-yourself media strategy, consider these 5 important benefits of working with a media planning and buying agency. The post 5 Reasons to Hire a Media Planning & Buying Agency appeared first on Wingman Media Agency.

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Sep 2, 2019

Signs You Might Need a New Ad Agency

Strong agency-client relationships are the backbone of successful ad strategy. So when is it time to move on? Here’s eight signs you need a new ad agency. The post Signs You Might Need a New Ad Agency appeared first on Wingman Media Agency.

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Aug 28, 2019

People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial

Find out how Wingman's two-minute radio advertorial brings four times more leads than a typical 60-second radio ad. The post People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial appeared first on Wingman Media Agency.

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Aug 6, 2019

The Three Secrets to Celebrity Endorsement Success

Selecting the right celebrity to endorse a brand is tricky. Learn three essential elements to making the right choice and supporting it with strategy. The post The Three Secrets to Celebrity Endorsement Success appeared first on Wingman Media Agency.

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Jun 22, 2019

Why Data Match Rates Matter and How to Improve Them

A match rate is the percentage of individuals in a data set who can be successfully matched with the members of a data set on another platform. If you're brand executes targeted media campaigns, here are five tips to help you get the most out of your first party data by improving match rates. The post Why Data Match Rates Matter and How to Improve Them appeared first on Wingman Media Agency.

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Jun 19, 2019

Beginner’s Guide to People-Based Marketing

This guide discusses people-based marketing (PBM), its value over traditional marketing strategies and how to execute media campaigns that leverage PBM. The post Beginner’s Guide to People-Based Marketing appeared first on Wingman Media Agency.

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