Jan 18, 2023
How to use programmatic advertising in your international marketing strategy
Programmatic advertising is a key part of many marketers’ domestic strategy – but the benefits of programmatic advertising for driving international growth are less understood. Global marketers may be missing out. Since 2021, programmatic spend has seen a projected growth of 18% globally, totalling $493 billion by the end of 2022. And it keeps increasing, […]
Read moreDec 15, 2022
2023 International Marketing Trends
International marketers will face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead. With economic uncertainty stemming from inflation, skyrocketing cost of living, Russia’s invasion of Ukraine, and continuing fallout from the COVID-19 pandemic, 2023 is going to be a year where international marketers […]
Read moreNov 7, 2022
Use it or lose it: 10 smart ways to spend down your EOY global marketing budget
It’s that time of year again. Your 2023 global marketing budget is set and the race is on to ensure that remaining 2022 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]
Read moreOct 19, 2022
Best Practices: International SEO for eCommerce Sites
For US businesses looking to grow their international customer base, eCommerce localization can feel daunting. There’s the sheer volume of content that needs to be translated. Deciding which languages to translate the site into, and for which target markets. And, to maximize your chances of success in each locale, you’ll need to consider your international eCommerce […]
Read moreOct 10, 2022
Why You Need Localization in an Economic Downturn
Increasing inflation and staffing issues. Lower consumer spending and supply chain interruptions. Businesses continue to navigate a challenging economic landscape. For savvy companies, localization is a great strategy for weathering uncertainty during an economic downturn. While recession hasn’t yet become a reality in the US, the threat is real. And growth has slowed considerably while […]
Read moreSep 26, 2022
Managing a Baidu account in China: Challenges and Alternatives
Many brands are looking to engage with the Chinese market – and for good reason. With over 1.02 billion internet users – who, on average, log over 5 hours each day online – the Chinese market has high potential. Setting up a Baidu account is often a natural first strategic step for those looking to […]
Read moreSep 13, 2022
How to address gender-inclusive language in international marketing
Gender-inclusive language has become increasingly important in the US cultural fabric – as well as for marketers. But adoption of gender-inclusive language varies significantly from country to country, presenting forward-thinking global brands with significant challenges. Inclusive marketing campaigns are gaining traction as businesses recognize the need to engage with people authentically, intentionally, and without bias. […]
Read moreAug 29, 2022
South Korean social media essentials
With a prosperous economy, nationwide 5G internet, and digitally savvy consumers, South Korea is a ripe environment for marketers. But to reach this valuable audience, you’ll have to navigate the complex South Korean social media landscape. In 2019, South Korea was ranked 3rd in the world for online retail sales, and eCommerce has continued to […]
Read moreAug 17, 2022
How employee engagement improves business performance
Employee engagement has become a major focus for forward-thinking companies over the last several years. And for good reason. It has a huge impact on productivity and customer experience. Because people are at the heart of any business, focusing on how they feel about their work is essential to driving lasting results. Happier employees are more […]
Read moreJul 18, 2022
Promoting Gender Equality in the Workplace
Gender equality in the workplace and beyond is one of the most critical business issues we’re facing today. Access to comprehensive reproductive healthcare is central to gender equity and full participation in the workplace. In light of recent laws and the rolling back of Roe v Wade, the future of gender equality hangs in the […]
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