Every day, millions of potential customers search for and research online before coming to any purchase decision. Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. Getting more website traffic is a shared goal among many business owners and marketers.
Whatever your business goals are, driving visitors to your site is key to growing and succeeding. The difficulty can be knowing which strategy will suit your business and your budget. In this guide, we are going to shed some light on some of the best traffic-boosting methods.
#1 SEO (Search Engine Optimization)
Search Engine Optimization is a field that is constantly changing and evolving. It is based on increasing website traffic through search engine results. A key element of SEO is understanding what people search for online and what terms they use. These terms should be easily available within your content. A second major element revolves around the search engines themselves. Search engines discover and catalog all of the content on the internet. You need to make sure your content is easily found by search engines. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
#2 Google My Business (GMB)
Claiming and optimizing your Google My Business listing is a great place to focus your early site traffic driving efforts. GMB is a free tool that lets you manage how your business appears on Google Search and Maps. An optimized Google business listing allows you to supply useful business information to local searchers such as business hours, where you’re located, driving directions, and a lot more to increase your overall online presence.
#3 Write & Promote Quality Content
Quality content is how you engage and inform your audience. Blogs, infographics, and articles that provide advice, education, and useful insights without a sales pitch build trust with your potential users and generate inbound leads. Well-optimized content demonstrates your expertise, addresses users, & solves their problems. As your content gets promoted, one can utilize that opportunity to be positioned as an expert.
#4 Connect with Micro-Influencers
Who is a micro-influencer? Micro-influencers are individuals that have between 1,000 to 1,000,000 followers. They are considered to be experts in their particular niche, and as such, are able to generate greater engagement. Think about doing outreach to local bloggers who fall within your niche market. Chances are they have a good following on social media and would be open to working with you in putting together an influencer marketing campaign.
Have you tried any of these? We hope this article has given you some insights to get the right visitors coming to your site, increase engagement, and convert into customers.