Procam Construction - Marketing Media

Client
Procam Construction

Technologies
WordPress, PHP, HTML5, CSS3, SCSS

Year
2019

Procam Construction is a Quebec company specialized in the renovation and construction of commercial, industrial and institutional buildings. This company stands out by its innovative spirit, but also by its willingness to offer the best turnkey service to its customers.

Strategy

The first objective of Procam Construction was to promote its expertise in commercial construction. To do so, we opted for a strategy of optimization, notably by adding relevant content with a view to expansion. In addition, we gathered projects with images of Procam Construction, so that potential clients could see the extent of this company's expertise.

Design

On the visual side, we used the client's logo colors (green and black) to promote the client's brand and services. Our team created pages with an airy, easy-to-navigate design so the client could find what they needed at a glance. In addition to project images, we also added construction related images: work crew, architectural plans, etc.

Development

Since Procam Construction was expanding, we chose a platform that allowed us to easily add content. Indeed, the WordPress platform offers possibilities that coincided with the needs of our client: a tool with efficient content management and an easy-to-use interface. In addition, Wordpress allows access to a growing number of resources and plug-ins, particularly in terms of SEO, but also in adding images.