How do contractors get clients?
I hear it all the time from contractors, small business owners, start-ups; “How do I go about getting new clients?”
Many of us are great at the service we provide, but what makes running a business such a challenge is being good at all of the positions needed until those roles can be filled by someone better than yourself. With some guidance, you can take these ideas and help improve your ability to get new clients.
Put In The Groundwork
Since well before the digital age, a practical yet time-consuming process for gaining new clients is putting in groundwork. Calling local builders, realtors, or any other industry professional that deals with the same clients you are after are a great way to get your name out there. Although it is not easy, it is effective. The problem with this process is that many contractors or business owners get stuck within their business and struggle to carve out the time needed to work correctly.
Hire a Contractor Marketing Agency
There are many different types of marketing agencies, but the service I believe in most is SEO. Suppose you can find an SEO company that works directly with contractors and has a proven track record. In that case, you’ll find true success. Unlike traditional forms of marketing, search engine optimization can bring an endless supply of customers who are actively seeking out your services. With other marketing mediums like social media or print, you hope your AD reaches a percentage of those who need your service. Think about how you find the services you need these days. You probably pull out your phone or get on a computer and search for it. Try it, go to your device and search “local SEO for contractors,” and you’ll be presented with several companies ready to help your business find new customers.
Leads Are Only As Good As Your Ability To Sell
You’ve hired a company to help you get new clients. The leads are flowing in, and life couldn’t be better. All of a sudden, the influx of information is too much to handle. Without a proper system for tracking and keeping up with your leads could spell disaster. Using a good sales pipeline can help you stay organized and lead to a better conversion rate. The window to close a lead is small, and if you fail to respond promptly can be the difference in you getting the client or your competition. Make it a priority to be responsive and organized, and you’ll soon be swimming in new business.
Start Building Your Empire
My company has helped tons of local contractors take their businesses to the next level. If you take this information to heart and implement these suggestions, you can also begin building your empire.
