If you’re serious about improving your business’s Google ranking, consistent, quality blog content is the way to go. Blogs are a great way to target the specific keywords your customers are searching for.

Well-optimised blog posts that nail search intent are among the most effective search engine optimisation (SEO) tools in your marketing arsenal. They can help your site attract more visitors and climb search engine rankings.

Why you should include blog posts in your marketing strategy.

SEO is just one piece of the puzzle.

Blogging should be an integral part of your content marketing strategy. A quality, well-written blog gives you a platform to share your expertise, build relationships with potential customers, and drive conversions.

What should a blog post cost?

At TCC, we regularly get asked how much a blog post should cost. The answer is: it depends.

There are a lot of things to think about when costing a blog. These include the length of the blog, how complex the topic is, and the writer’s experience. You also need to think about where you will find the writer and if you want the blog to be professionally proofread and edited.

Length of blog

The length of the blog post is one factor that affects its price. A blog post that is 500 words long will be cheaper than one that is 2,000 words long. This is because it takes less time to write and generally would require less research.

A how-to blog that explains how to fry an egg won’t need as many words or research as a blog about project management in the construction sector.

Complexity

Writing about complex topics can be a challenge for even the most experienced writer. In addition to having a thorough understanding of the subject matter, it often requires extensive research skills and knowledge of the industry or regulatory requirements.

For example, blog posts about medical or financial topics may require the writer to have a working knowledge of the relevant laws and regulations.

Similarly, an article about a new scientific discovery would require the writer to understand the topic and the ability to communicate complex ideas in layman’s terms.

In short, complex topics can require a great deal of time and effort to write about effectively.

The writer’s experience

A writer’s experience may also impact the cost of a blog post.

Generally, a writer just starting will charge less than an experienced writer. This is because they’re still building up their portfolio and haven’t yet established themselves in the industry.

A more experienced writer may be able to complete a blog post quicker and may have better research skills. They also understand how to write for a target audience and the proper keyword research to improve your search engine results. As a result, they may be able to charge more for their services.

Also, writers in high demand can charge more because their time is limited.

Additionally, if you want to hire someone who has expertise in a specific field or topic, they may charge more than someone who can write about any topic.

Freelance marketplaces

Similarly, where you source your writer can also influence the cost. There are many experienced writers on the large freelance marketplaces. However, it is buyer beware.

If someone is willing to accept $40 for a 1500-word blog post with a complex theme, you may find the quality isn’t there. You may end up with a poorly written post that is not well researched and full of spelling and grammatical errors.

Proofreading and editing services

In general, proofreading and editing services will add cost to your blog post. If you’re not confident in your ability to proofread and edit your work or simply don’t have the time, outsourcing your blog writing to an agency that includes this service is a great way to ensure your blog posts are error-free and ready for publication. That peace of mind is worth factoring into the cost.

So, in summary, there isn’t a specific answer to how much a blog post should cost. As discussed, the price of a blog post depends on many different factors. One definite is that if you want to rank higher on Google and attract more customers through your website, you need to publish high-quality blog content regularly.

Blogging is one of the most effective SEO tools at your disposal – if you can target the right keywords and hit your customers’ search intent, you’ll see an increase in traffic and conversions. And that’s worth the initial investment of hiring someone to take care of your blogging needs.

At TCC International, we specialise in well-optimised blog posts that help our clients achieve their desired results. You can view our complete blog library here.

How much should a blog post cost? It isn’t simple.