Marketing is constantly evolving and changing, and video is where it’s at.
Videos are consumers’ favourite type of content to see on social media and ⅓ of all online activity is spent watching videos.
As a PPC agency, one of the things that really helps our campaigns is having good video creative. Our ads generally perform best when we’ve got great, high quality video content behind us.
Like us and many other online businesses and services, videos have become a fundamental part of marketing strategy. 86% of marketing professionals use video as a marketing tool with 88% of them satisfied with the ROI of their video marketing efforts on social media.
With such a large percentage of people online, watching videos every day, creating video content is essential for brand awareness and selling your product/service.
Getting started can be daunting. You may not have the equipment, the skills or the strategy. That’s where a video marketing agency comes in. But finding a video marketing agency can be quite challenging, with the vast amount of choice out there.
Since we’ve worked in the business for a long time, we know what agencies are creating good content and taking care of their clients.
That’s why we’ve created this article to take you through what you need to know about video marketing and show you our list of the top video marketing agencies in the UK.
What is a Video Marketing Agency & why do you need one?
Simply put, video marketing is using video content to promote your brand, services or products; exactly what it says on the tin.
Video marketing content falls into three categories:
- Awareness: These videos create awareness and showcase your brand, mostly on social media. Captions are essential for this type of content, as viewers are usually watching without sound.
- Consideration: These videos are to entertain and educate. This includes how-to videos and demos that show off your products or service. Have a think about problems your customer’s face and how you can solve it.
- Decision: These videos are designed to convert and drive sales. This would include your landing page video content such as testimonials or a case study.
All this can be made a lot easier if you have an agency to help you.
A good agency will help you shoot videos and content, edit for you and aid in any strategy work. They should work in tandem with you to help you reach your goals through video creation.
But is it worth it? Well, as previously mentioned, video content has become the most popular form of marketing online, with 83% of video marketers claiming that they had generated leads with the help of video content.
So you know it’s good, but how do you choose the right agency?
How To Choose The Right Video Marketing Agency
Experience
Working with an agency that has relevant experience is really useful.
Do some research and see whether they’ve worked with businesses in your industry before.
If they have, they will have industry-specific data that they can use to hypothesise how well your campaign will perform and they’ll already know how to speak to your audience.
Who have they worked with? See if their clients match your aesthetic and brand. This will help you decide whether or not they’re right for you.
We wrote an article on questions you should ask an ad agency before working with them . Check that out for more things to look for!
Case studies/portfolios are a great way to see if an agency is right for you. They will include the goals of the client, the agencies’ process and the results they achieved.
Look for examples of campaigns that have been used for clients similar to you and see how they performed.
By having experience in your industry or with clients like yourself, they should have a pretty clear idea of how to get results.
Video Types & Platforms
These two sections go hand in hand with experience.
Video types can take many different forms including explainer videos, animations and even VR. Take a look at what sort of style this agency uses and whether that suits your branding.
Once they’ve made your video, you’re going to be distributing it across different platforms. What platforms do they create for? Are they experts on a specific platform? Do some digging and see where they usually post.
Process
Does this agency post their process?
Good agencies (video or otherwise) should have a proven process they can repeat – something that has proof of success. We included this on our list of 15 things to look for when choosing an agency.
It’s also worthwhile to see what exactly an agency is offering. Are they simply filming for you or are they creating a whole strategic plan for your business? Will they provide you with all the resources you need?
Now you know what to look for, let’s jump right in to the top video marketing agencies in the UK.
Top Video Marketing Agencies in the UK
1. Knowlton
Knowlton is a video and social media marketing agency based in Kent. They offer strategy development, video production and social media marketing services.
Their clients include FIFA, AXA and Nestle. They also host and produce their own podcast.
2. Hurricane Media
Hurricane Media specialise in B2B video creation and strategy. They run social video campaigns across LinkedIn and other channels as well as live events and webinars.
Based in London, they’ve worked with BMW, AXA and Costa.
3. Skylark Media
Based in Bristol, Skylark Media is a creative agency that specialises in video marketing. They also have experience in animation and TV advertisement for different sizes of businesses.
They are a certified B corporation and have worked with Samaritans and Viva!
4. Torpedo Group
With offices in Oxford and London, Torpedo Group is a full-service B2B creative agency. They specialise in video production, creating high-quality content by blending strategic marketing with design and digital expertise.
Their clients include Adobe, Autodesk and Epson.
5. Pocket Creatives
Pocket Creatives is a video and photography marketing agency that works with businesses of all sizes, from start-ups to big brands.
They are based in London and have worked with Sweetpea Patry and Every Woman.
6. Found
Found is a digital marketing agency that offers video marketing services across SEO and PPC.
Their clients include Puma, Bonmarche and Toms.
7. Tailored Media
Based in London, Tailored Media is a video production company specialising in helping start-up businesses create videos and advertisements to grow their business. They also offer crowdfunding, Kickstarter and start-up video production.
They have worked with many smaller businesses including Shericks Shakes and Fintech.
8. Posh Gecko
Posh Gecko is a video marketing agency that has a niche for animated explainer videos (a great choice for SaaS businesses). They have offices in London and Peterborough.
Their clients include L’oreal, Greggs and IKEA.
9. The Collective
The Collective is a video and media production agency based in Dorset. Their services include cutting-edge videography, photography, animation and VR.
They have worked with Porsche, AGI Holding plc and Funko.
10. Kartoffel Films
Based in London, Kartoffel Films is a video marketing agency that offers advertising, explainer, animation and social media video production as well as post-production.
They have worked with Paddle and Aramax.
Wrapping Up on the best video marketing agencies…
There’s no time like now to get started in video marketing!
When done right, videos can help create a strong connection with your customers, strengthen brand awareness and get the engagement you want.
With this guide, you can find what agency works best for you and get the most out of video marketing.
Happy video making!
